Participating brands gain access to trusted insights to rise above the competition. BOULDER, CO (April 4, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced a new Outdoor Brand Benchmarking Study, which focuses on key finance and business operations benchmarks

PORTLAND, Ore. (April 3, 2024) – OROS Labs- www.oroslabs.com, an innovative thermal solutions company, announced the closure of its Series B funding round, raising $22 million to support the company’s expansion in consumer, commercial and government industries. The round of funding was led by Airbus Ventures, with participation from REI

BUFFALO, NY (April 3, 2024) – LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of Specialty Sports Reps (SSR) to cover the Great Lakes trekking and outdoor retail territory, effective immediately. Specifically, SSR will be responsible for Michigan, Ohio, Indiana, and Kentucky. In addition

SEATTLE (April 3, 2024) — As outdoor-apparel manufacturer Outdoor Research releases its first dedicated collection of mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will provide product category expertise and feedback as OR leans fully into the category. Trail and

Ogden, UTAH (April 2, 2024) — Today, Salomon announces a strategic business change within the North American organization to support its accelerated growth focused on footwear, apparel, and gear with the addition of softgoods-specific sales teams. Previously, sales agencies serviced all Salomon sports categories across both hardgoods and softgoods. This

San Clemente, Calif. – April 2, 2024 – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled plastics, announced today the results of its 2023 Social Purpose Corporation Report. Notable 2023 accomplishments include: diverting over 18,200,000 plastic bottles from landfills (the most

April 2, 2024 – The Conservation Alliance (TCA) is planning to hire a new Executive Director (ED)  that will work closely with the staff and Board of Directors  as the organization’s strategic and operational leader charged with  ensuring sound strategic positioning and the execution of The Conservation Alliance’s mission. “The

BOULDER, Colo. (April 2, 2024) — This spring, SCARPA, maker of premium high-performance footwear for mountain sports, unveils its new Moraine light-hiking shoe, which introduces a first in the lightweight-hiking category — a technology that makes its wearer searchable in the unlikely event of a rescue. In addition, the Moraine

PORTLAND, OR. (April 2, 2024) — Rumpl, the category leader in premium outdoor blankets, is pleased to announce a new partnership with the nonprofit American Camp Association® (ACA). The American Camp Association® has been helping camps across the US create quality experiences that inspire growth and belonging in campers for

CARRBORO, N.C. (April 1, 2024) — Fleet Feet is proud to launch ‘Candles That Éndúre,’ an exclusive line of scented candles designed to help runners recall their most important and smelly memories. These designer candles have been half-heartedly hand-crafted by overtrained runners, who mix sweat, pain and elation to produce

STAMFORD –  (March 28, 2024) – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race’s 24 year history. Stroeer

Austin, TX (March 28, 2024) – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, unleashes the latest edition of their coveted wetsuit for triathletes with the Maverick X.3. Designed to emphasize speed, comfort, and control, the Maverick X.3 is

Aguadilla, Puerto Rico (March 27, 2024) — Lift Foils, industry-forging creators and developers of eFoils and foiling equipments, has retained Verde Brand Communications to lead its public relations and brand communications efforts to amplify its compelling brand story, highlight its inimitable products, and promote the growth of eFoiling and surf

SEATTLE (March 27, 2024) — Astral, the industry-leading designer of high-performance wilderness equipment and apparel, announces the addition of a new sales agency, Bluewater Trading, to handle growing sales efforts in the Midwest, one of Astral’s largest geographic territories. Headquartered in Minneapolis and led by president Chris Bindert, Bluewater Trading

March 26, 2024 – The Conservation Alliance (TCA) is excited to announce the recipients of its latest round of grants. As part of the Winter 2024 cycle, $510,000 in grants were awarded to 12 organizations working to protect outdoor spaces and wild places throughout North America. Three organizations received an

PORTLAND, Ore. (March 26, 2024) – Rumpl,  the category leader in premium outdoor blankets, today announced the hiring of Tom Stolz as its Global Director of Sales and Mariah Agee as its Wholesale Marketing Manager. Stolz and Agee’s hirings mark a strategic inflection point for Rumpl, as the brand invests

CHICO, Calif. (March 26, 2024) — Think Better Group, in partnership with co-owners Michelle Kalberer and Jeff Creswell, welcomes Gordon Smith as the new CEO of Klean Kanteen. Gordon has been an integral member of the Klean Kanteen team, most recently as the CFO/Head of Finance, and brings a wealth

SCRANTON, PA. [March 26, 2024] Noble Biomaterials, a global leader in antimicrobial and anti-odor solutions for soft surface applications, announced upgrades to its Ionic+® product portfolio and will be supported by a new “Planet Positive” communications campaign. Noble’s latest advancements with Ionic+® Botanical and Ionic+® Pro presents a new era

JUPITER, Fla. (March 25, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, redesigns a legacy favorite with the launch of Whitetip PRO. Completing the lineup of seven best-selling performance frames, Whitetip PRO diversifies the PRO portfolio, which now includes a variety of styles and fits

March  25, 2024 – After nearly 20 years as a member, Osprey Packs, a Helen of Troy (NASDAQ: HELE) brand, is becoming The Conservation Alliance’s  newest Pinnacle Member with a $100,000 annual commitment to the organization. Osprey Packs is an industry-leading designer and distributor of high-performance packs and luggage with