PORTLAND, Ore. (May 7, 2024) — Rumpl, the category leader in premium outdoor blankets, today announced a new partnership with best-in-class whitewater outfitter OARS. Rumpl will be the official and exclusive blanket sponsor for OARS and OARS Events, providing blankets and other comfort-focused products to guests, guides and support staff

DENMARK (May 7, 2024) – Imbox Protection, the world’s only in-store footwear protection technology, has officially opened its new global headquarters at Ved Skoven 54, 8541 in Skødstrup, Denmark, designed to embody the company’s commitment to sustainability, innovation, and employee well-being. Solar power constitutes a substantial part of powering the headquarters, which comprises a 14,000

{Dover, NH—May 7, 2024}—NEMO’s first technical daypack, Resolve™, is now available through NEMO and at select retail partners. The pack, which comes in 15L/25L/35L capacities, features a revolutionary set of exclusive fabrics for superior abrasion- and water-resistance, as well as a groundbreaking foam alternative with exceptional cushioning and wicking performance.

LANDER, Wyo. (May 6, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, is excited to announce it has introduced reticles to its award-winning B Series and S Series product lines, as well as an all-new Ballistics Calculator powered by Applied

DENMARK (May 3, 2024) – Imbox Protection, the world’s only in-store footwear protection technology, today announced it won the Red Dot Award for Product Design 2024 for its minimalist appearance and innovative approach to automating the care service in shoe stores, relieving the burden on sales staff. Imbox Protection provides in-store treatment in sixty

(May 2, 2024) – The Conservation Alliance (TCA) celebrates today the Biden Administration’s  announcement of the  expansion of California’s Berryessa Snow Mountains and San Gabriel Mountains National Monuments that  will protect over 100,000 acres of public lands in California. The Biden Administration’s decision to expand these monuments will not only

SAN JUAN CAPISTRANO, California – (May 2, 2024) – Outdoor Retailer, the leading business event for the outdoor industry, and Collective Shows, the premier wholesale marketplace for activewear and swimwear, today announced a collaboration for this year’s winter events. For the first time, Collective Shows will host a marketplace as

PORTLAND, OR (May 2, 2024) – WaveCel, setting new benchmarks in helmet safety technology by going beyond standards to protect the head and the brain, is pleased to announce a strategic partnership with Backbone as its integrated marketing agency of record. This collaboration marks a significant step in WaveCel’s mission

May 1, 2024 – PORT COQUITLAM, BC. – After Norco announced the addition of Greg Minnaar as Team Captain, all eyes are on the Canadian brand going into the 2024 UCI Downhill World Cup season. Of course they’re going to go big this season. Today, the brand is unveiling the

Boulder, Colo. (May 1, 2024) — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces Backpacking Nutrition Week, a week-long holiday aimed at elevating the importance and awareness of backpacking food and nutrition among camping enthusiasts. Starting today, May 1 through May 6, the industry is encouraged

SEATTLE (May 1, 2024) – Specialty outdoor retailer REI Co-op will open a store in College Station, Texas in fall 2024, less than a half mile from Texas A&M University. The location will offer a wide assortment of outdoor gear and expertise for camping, cycling, running, fitness, hiking, climbing, and

BOULDER, Colo., April 30, 2024 — La Sportiva, maker of the world’s finest mountain gear, celebrated its first retail store in the United States with a Grand Opening event in Boulder, Colorado this month. The new location opened its doors to the public on January 2, 2024. Located at 2100

FRISCO, Texas (April 25, 2024) – Wiley X, a global leader and pioneer in premium protective eyewear, is excited to announce it has restructured and expanded its sales team to enhance the brand’s relationships and support across retail partners and customers. Completed in unison with its recent brand refresh, Wiley

SEATTLE – REI Path Ahead Ventures is celebrating 16 emerging companies completing its Embark program, bringing the latest products and experiences to the outdoor industry. Embark is a three-month curriculum created in partnership with Founded Outdoors to support founders of color as they turn their early-stage ideas into viable businesses.

Louisville, CO – March 21st, 2024 – onWater Fish, a leading mobile app for anglers across the US, and Trout Unlimited, the nation’s premier coldwater fisheries conservation organization, today announced their formal partnership. This collaboration will bring the onWater Fish app to select new Trout Unlimited members as an exclusive

Hilleberg has two new tent models coming in the spring of 2024. In the all-season Black Label series, the Saivo 4 is the ultimate 4-person base camp expedition dome tent. And in the Yellow Label series of snow-free adventure tents, the Rogen 3 is the first 3-person dome tent in the

SEATTLE (April 23, 2024) — Outdoor Research, the Seattle-based maker of market-leading outdoor apparel and gear, this week released a limited-edition version of their best-selling CarryOut Duffel. The OR x EVAC CarryOut Duffel 65L is a collaboration with professional freeride skier Sean Pettit and his creative project, External Vacancy (EVAC),

Cedar Hill, N.M. (April 23, 2024) – Aztec Adventures hosted the third-annual Galactic Grinder gravel cycling event Saturday, attracting off-road cyclists from around the Four Corners region for 9, 35, or 50 miles among the mesas, washes, and singletrack outside of Aztec, N.M. Toward the end of their otherworldly orbits,

WILLISTON, Vermont (April 23, 2024)—Mammut, the global leader in mountain safety and outdoor equipment, is proud to announce a collaboration with National Ski Patrol (NSP), one of the largest organizations committed to safety and rescue education for the outdoor industry. This partnership marks a significant step forward in advancing mountain

(April 22, 2024) – Outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces in honor of Earth Day to support The Conservation Alliance (TCA) by donating 5% of all online sales from April 18-24, 2024 as part of the #WeKeepItWild campaign. The semi-annual campaign includes: Backpacker’s Pantry, La Sportiva,