PARK CITY, Utah (Nov. 14, 2023) — Backcountry, the leading specialty retailer for outdoor gear and apparel, announces its expansion into wholesale business with its popular in-house name-sake brand, Backcountry. The retailer has been offering Backcountry-designed product, inspired by its team of Gearhead experts, since 2018. Consumers will be able
FORT MYERS, Fla., and CARRBORO, N.C. (Nov. 13, 2023) — Fleet Feet announced today the acquisition of Run Florida On McGregor. Fleet Feet Fort Myers owners, Janene and Brian Urichko, will purchase the store from friend and owner, John Rinkenbaugh, who will then join the Fleet Feet Fort Myers team
MONTREAL (Nov. 13, 2023) – – ewool, a leading Canadian brand specializing in premium heated apparel, will debut its 2024 line at Outdoor Retailer Winter, Nov. 16-18 in Salt Lake City, the leading U.S. business event for the $862 billion outdoor industry. Available now online at www.ewool.com, ewool will introduce the PRO+ Heated Vest, Metro
Los Angeles, CA (November 9, 2023) – Aventon, a California-based e-bike and technology company, is excited to announce the safety standard UL 2849, which their current lineup of available e-bikes was certified to by TÜV Rheinland, has now been recognized by the Occupational Safety and Health Administration (OSHA). With this
[Santa Barbara, CA] November 9, 2023 – AutoCamp Hospitality Group, the company behind premier outdoor lodging brands AutoCamp and Field Station, opens reservations at its second Field Station location in Joshua Tree. Now accepting reservations for stays in Spring 2024, Field Station Joshua Tree is the brand’s second property. Field
LOUISVILLE, Colo. (Nov. 9, 2023) — Primus, the Swedish cooking equipment brand, introduces three product assortments for gift giving this holiday season, which are designed to create unforgettable experiences in the outdoors. From the seasoned adventurer to the coffee enthusiast, Primus has a curated selection for nature lovers everywhere. “This
STOCKHOLM, Sweden. (Nov. 8, 2023) – RECCO, the advanced rescue technology manufacturer, this month launched its eighth RECCO SAR helicopter detector system in the US in partnership with the Spokane Regional Air Support Unit (SRASU) in western Washington. The helicopter system will be used to search for missing people in
Wake Forest, N.C. (November 8, 2023) – After just having launched in Run specialty stores in September, performance running sock brand Jogology is the winner of the coveted Runner’s World Gear of the Year Award for its new line of no show socks. In addition to capturing the attention of
Oslo, Norway (Nov. 8, 2023) – Norrøna, the family-owned Norwegian adventure travel company and manufacturer of high-end outdoor apparel and outerwear, today unveiled a revolutionary global headquarters. The iconic brand welcomes a diverse international guestlist to the grand opening of the space, which sprawls 8,200-square-feet and includes Norrøna’s largest and
LATHAM, N.Y. (Nov 7, 2023) – PrimaLoft, Inc., the global leader in advanced material technology, is pleased to announce the appointment of Anne Cavassa as the company’s new president. Cavassa joins CEO Mike Joyce in a strategic move that reinforces PrimaLoft’s commitment to growth, innovation, and sustainability. “Our company purpose
BOULDER, Colo., (Nov. 7, 2023) — Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, today announced the 60 athletes who have been selected to compete in the 2024 Life Time Grand Prix presented by Mazda series. This year’s series will provide separate starts for the men’s and the
MARBLEHEAD, Mass., (November 7, 2023) – Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, will debut UYN® Running, the first running shoe engineered from socks, for road, trail and cross trail for men and women at the Running Event in Austin, Texas November 28-30 2023. The proprietary
BOULDER, Colo. (November 7, 2023) – deuter announces the latest addition to its acclaimed Alproof series, the Alproof Tour, winner of the ISPO Award for top-tier design and innovation within the outdoor sports industry. This state-of-the-art avalanche airbag backpack was meticulously designed for ski and splitboard touring in collaboration with
SAN FRANCISCO (Nov. 7, 2023) – Outdoor adventure brand Royal Robbins unveils its latest apparel collection for fall 2024. Founded in 1968 by iconic climbers and adventurers, Liz and Royal Robbins, the brand has long been trusted and worn by climbers and those seeking a life of adventure. As one
WATERLOO, ON (November 7, 2023) Kapsul Tech, a research and science company with a mission to protect athletes from head and neck injury, today announced its first NIL sponsorship deal with the University of Houston’s star Defensive Lineman, Nelson Ceaser. Ceaser has been wearing Kapsul’s ATLAS Shirt, featuring the company’s
Flagstaff, Ariz. (Nov. 7, 2023) – Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, has undertaken an overhaul of their ultra-low profile footwear traction, NANOspikes®. NANOspikes have been a winter safety essential in icy conditions for nearly a decade for everything from training for a marathon to walking the
Bozeman, Mont. – November 7, 2023 – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, announces the appointment of Brandywine River Reps to lead strategic sales in the Mid-Atlantic and New England regions. Brandywine River Reps specializes in representing specialty outdoor
Truckee, CA — November 6th, 2023 — High Fives Foundation just wrapped up another successful mountain biking season. Hosting more than 40 adaptive bike camps, immersing athletes with life-changing injuries in nature and riding over 55 trails at four different bike camps across America. These adaptive bike camps provide the
Specialty outdoor retailer REI Co-op today announced Guillaume Ledieu has joined the company as vice president of foundation technology. The newly created role is focused on supporting the advancement of REI’s foundational business capabilities to drive operational efficiencies and effectiveness of its end-to-end value chain. “Guillaume’s experience in helping companies
Burnet, Texas (November 6, 2023) – The Stages Cycling Austin Rattler MTB and Run events, owned and produced by Life Time (NYSE: LTH), took place this Saturday, bringing more than 1,100 runners and cyclists to Reveille Peak Ranch, located less than an hour west of Austin. Athletes representing 43 states