DENVER, CO – MAY 23, 2024 – With less than 10 days until the first-ever Outside Festival takes over the Mile High City, festival organizers announce the highly-anticipated full-weekend schedule with more than 11 musical headliners taking over the mainstage in Civic Center Park, more than 20 inspiring films, 25

BOULDER, CO (May 23rd, 2024) – The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, eagerly released its annual report today showcasing 2023 impact data and highlights from its national Thrive Outside Initiative and previewing participation research from the Outdoor Participation Trends Report. Since the launch of the Thrive

Greenville, S.C., (May 22, 2024) – Gran Fondo Hincapie has been creating cycling experiences for over 12 years and today announces the official courses for their new Bentonville, Ark. event on Sept. 7-8. In partnership with Visit Bentonville, the Ozark Foundation, and Runway Group, the Hincapie-Bentonville event will also host

Greenville, S.C., (May 22, 2024) – Gran Fondo Hincapie has been creating cycling experiences for over 12 years and today announces the official courses for their new Bentonville, Ark. event on Sept. 7-8. In partnership with Visit Bentonville, the Ozark Foundation, and Runway Group, the Hincapie-Bentonville event will also host

OSLO, Norway (May 22, 2024) –– Heritage Norwegian adventure and outdoor brand Norrøna is pleased to share development plans for an intimate nature hotel in Senja, Norway. Designed by the internationally acclaimed architecture studio Dorte Mandrup, together with consultants TID Studio, the hotel sits on an islet overlooking the Norwegian

STEAMBOAT SPRINGS, Colo. (May 20, 2024) — The Rural is Rad (RiR) movement has officially launched to support rural brands and founders in the outdoor industry by helping consumers and specialty, independent retailers discover new brands. Their mission is to empower consumers to shop locally while fostering brand awareness for

[Bishop, CA, May 20, 2024] – Eastern Sierra Conservation Corps (ESCC), a developmental leadership organization committed to building a stronger and more inclusive outdoor community, is proud to announce the commencement of its 2024 season with an unprecedented surge in size and impact. Following a remarkable year of achievements in

SAN FRANCISCO (May 20, 2024) – Outdoor adventure apparel brand Royal Robbins announces the addition of three new sales agencies in response to rapid growth—further building sales, increasing visibility, and bolstering brand awareness in critical territories across the United States. Venture West Sales, Round Lake Sales, and Kevin Brew Sales

DURANGO, Colo. [May 20, 2024]  — Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is re-introducing its popular Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete and 2023’s Triple Crown-winning Ultrarunner, Courtney Dauwalter. First introduced in spring 2023 as a limited edition, this

SEATTLE (May 15, 2024) — Outdoor Research, the Seattle-based maker of high-end outdoor apparel and gear, signed on as the presenting sponsor of the 2024 edition of the Evergreen Mountain Bike Festival, aligning with the release of the Freewheel Collection, OR’s first dedicated mountain bike product line. The Evergreen Mountain

BOULDER, Colo. (May 14, 2024) — With an eye toward creating a product that helps more people get into gym and rock climbing, SCARPA, maker of premium high-performance footwear for mountain sports, introduces the Reflex VS, an exclusive introduction this spring with Movement Climbing Gyms in the U.S. and MEC

[Red Wing, MN, May 14, 2024] – Vasque Footwear, with 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is excited to announce significant advancements in its sales team partnerships with Waypoint Outdoor and Outdoor Sports Marketing (OSM). These strategic initiatives mark a milestone in Vasque’s

GREELEY, Colo. (May 13, 2024)  Burris Optics, a leader in sporting optics innovation and technology, today announced it has partnered with Locally, the leading technology provider bridging online and offline retail, not only to provide retail customers a way to find the Burris dealer nearest to them, but also, to

BOULDER – May 13, 2024 – Nite Ize®, a leading manufacturer of solution-based products, today announced it is expanding its retail engagement strategy retaining two new sales rep groups solidifying its commitment to serving diverse specialty markets. Effective immediately, Nite Ize is partnering with Action Sports Inc. in North Carolina

FERNDALE, Wash. (May 10, 2024) – Superfeet, the global insole leader, proudly announces the appointment of Kathryn McKenzie as its new Chief Financial Officer (CFO). With a distinguished background financial and strategic leadership, McKenzie joins Superfeet to spearhead the company’s financial strategies. McKenzie will play a crucial role in activating

SAN JUAN CAPISTRANO, California (May 9, 2024) – Outdoor Retailer, the premier U.S. gathering and business event for the outdoor industry, today announced it will host a media panel, “Navigating Today’s Chaotic Media Landscape,” during the upcoming summer show. Panelists include editors from Gear Patrol, Rolling Stone, WIRED, and contributors

FLAGSTAFF (May 9, 2024) – Overland Expo, the premier overlanding event series in the world, today announced the 2023 GMC Canyon AT4X as the featured vehicle for its 2024 Ultimate Vehicle Build on display at Overland Expo West at Fort Tuthill County Park in Flagstaff, Arizona on May 17-19. Overland

FLAGSTAFF (May 9, 2024) – Overland Expo, the premier overlanding event series in the world, today released details for the 2024 Ultimate Overland Motorcycle Build, with the 2024 Ural Gear Up Standard, a tried-and-true classic, with distinctive retro styling, three wheels, and a sidecar. The Ultimate Motorcycle Build program, created

Aguadilla, Puerto Rico ( May 8, 2024) — Lift Foils, industry-forging creators and developers of eFoils, surf foils, and foiling equipment, today launches BlowFish, an inflatable add-on accessory compatible with Lift foil boards that revolutionizes user experience for riders of all levels. Blowfish is the ultimate eFoil adventure accessory, providing

MORRISVILLE, Vt. (May 7, 2024) – Turtle Fur, the leading cold-weather headwear and accessories brand, is proud to launch its first official summer collection to encourage year-round adventuring. The collection offers performance styles for high-exertion activities and lifestyle options for everyday wear for the whole family, including cooling neck tubes,