BOULDER, Colo., April 30, 2024 — La Sportiva, maker of the world’s finest mountain gear, celebrated its first retail store in the United States with a Grand Opening event in Boulder, Colorado this month. The new location opened its doors to the public on January 2, 2024. Located at 2100
Wiley X Expands Sales Team, Strengthens Commitment to Serving Retail Partners and Customers
FRISCO, Texas (April 25, 2024) – Wiley X, a global leader and pioneer in premium protective eyewear, is excited to announce it has restructured and expanded its sales team to enhance the brand’s relationships and support across retail partners and customers. Completed in unison with its recent brand refresh, Wiley
REI Path Ahead Ventures celebrates 16 emerging companies bringing new innovations and perspectives to the outdoor industry
SEATTLE – REI Path Ahead Ventures is celebrating 16 emerging companies completing its Embark program, bringing the latest products and experiences to the outdoor industry. Embark is a three-month curriculum created in partnership with Founded Outdoors to support founders of color as they turn their early-stage ideas into viable businesses.
onWater Fish Announces Test Membership Program with Exclusive Benefits for Conservation-Focused Anglers, in Partnership with Trout Unlimited
Louisville, CO – March 21st, 2024 – onWater Fish, a leading mobile app for anglers across the US, and Trout Unlimited, the nation’s premier coldwater fisheries conservation organization, today announced their formal partnership. This collaboration will bring the onWater Fish app to select new Trout Unlimited members as an exclusive
Hilleberg Introduces New Tent Models for 2024
Hilleberg has two new tent models coming in the spring of 2024. In the all-season Black Label series, the Saivo 4 is the ultimate 4-person base camp expedition dome tent. And in the Yellow Label series of snow-free adventure tents, the Rogen 3 is the first 3-person dome tent in the
Outdoor Research releases limited-edition CarryOut Duffel collaboration with freeride-skiing legend Sean Pettit
SEATTLE (April 23, 2024) — Outdoor Research, the Seattle-based maker of market-leading outdoor apparel and gear, this week released a limited-edition version of their best-selling CarryOut Duffel. The OR x EVAC CarryOut Duffel 65L is a collaboration with professional freeride skier Sean Pettit and his creative project, External Vacancy (EVAC),
Cedar Hill, N.M. (April 23, 2024) – Aztec Adventures hosted the third-annual Galactic Grinder gravel cycling event Saturday, attracting off-road cyclists from around the Four Corners region for 9, 35, or 50 miles among the mesas, washes, and singletrack outside of Aztec, N.M. Toward the end of their otherworldly orbits,
WILLISTON, Vermont (April 23, 2024)—Mammut, the global leader in mountain safety and outdoor equipment, is proud to announce a collaboration with National Ski Patrol (NSP), one of the largest organizations committed to safety and rescue education for the outdoor industry. This partnership marks a significant step forward in advancing mountain
Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign
(April 22, 2024) – Outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces in honor of Earth Day to support The Conservation Alliance (TCA) by donating 5% of all online sales from April 18-24, 2024 as part of the #WeKeepItWild campaign. The semi-annual campaign includes: Backpacker’s Pantry, La Sportiva,
Kahtoola Celebrates Earth Day with Commitment to The Conservation Alliance and 1% for the Planet
FLAGSTAFF, Ariz. (April 22, 2024) – In honor of Earth Day 2024, Kahtoola is donating 5% of its online sales through April 24, 2024 to The Conservation Alliance to assist in their efforts to protect North America’s outdoor spaces and wild places. Kahtoola’s donation will go directly towards efforts to
Arc’teryx Announces New Climate Targets; Makes Ambitious Commitment to a Net Zero Future
North Vancouver, CANADA – April 22, 2024 – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is pleased to announce ambitious new science-based climate targets – including the brand’s first ever Net Zero goal – as it takes another step in its ongoing commitment to
Big Agnes Announces Strategic Sales Territory Updates
Steamboat Springs, Colo. (April 22, 2024) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced several key updates to its sales teams, as it continues to develop its North American business. End2End Outdoor, which currently represents the brand’s Midwest and South Central regions, will add Big Agnes’ representation in
Businesses Across America Applaud Bureau of Land Management for Strong Public Lands Rule
(April 18, 2024) – The Conservation Alliance (TCA) and its coalition of over 270 business members applaud the Bureau of Land Management for their Public Lands Rule, released earlier today. From the outdoor industry to brewers, bankers, sportsmen, and renewable energy companies, TCA member companies represent a wide range of
McCALL, ID (Thursday, April 18, 2024) – Outdoor enthusiasts looking to turn their good intentions into meaningful action have a new tool to offset the impacts of their camping trips and outdoor adventures. In honor of Earth Day 2024, the revolutionary Lodestar outdoor adventure app is dropping its subscription fee
Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics
FERNDALE, Wash. (April 18, 2024) – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with
Outdoor Industry Association Announces Inspiring Education Lineup for Outdoor Retailer Summer 2024
BOULDER, CO (April 18, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced its lineup of education sessions and connection opportunities at the Outdoor Retailer Summer show in Salt Lake City, Utah, June 17-19, 2024. The lineup will address critical and intersectional topics including market and
Western National Parks Association Announces Exclusive Discount for New and Current Members of the Park Protector Program during National Park Week.
TUCSON, Ariz. (April 17, 2024) — Western National Parks Association is set to celebrate National Park Week (April 20 – April 28) this year with a special 30% discount* for members of WNPA’s Park Protector program. Park Protectors help fund national park experiences and programs including scientific research, education, community engagement, conservation efforts and more.
Outdoor Industry Association Applauds GSP Reform Act Successfully Passing House Committee
The outdoor industry has been hit with $1.7 billion dollars in additional tariffs due to a lack of GSP renewal. OIA urges Congress to quickly pass this important legislation. Wednesday, April 17, 2024 – Following the successful House markup of the Generalized System of Preferences (GSP) Reform Act (H.R. 7986), Outdoor
NEMO Announces 2024 Partners
{Dover, NH—April 17, 2024}—Outdoor gear brand NEMO Equipment has focused its mission on innovation, community, and sustainability since the beginning, and the company is proud to announce its list of 2024 partners that closely align with those values. With an emphasis on access, inclusivity, and conservation, the brand has renewed
Backpacker’s Pantry joins the spring 2024 ‘Keep it Wild’ campaign to support conservation efforts
Boulder, Colo. (April 17, 2024) — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces its participation in the Spring 2024 Keep it Wild campaign. Organized by The Conservation Alliance (TCA), the week-long initiative aims to raise awareness and funds for the protection of wild places and