SEATTLE, November 27, 2023 – Today, REI announces the hire of corporate communications and sustainability leader Roma McCaig as the co-op’s new vice president of public affairs and impact. McCaig brings more than 25 years of experience at the forefront of communications, business operations, and impact to REI. Most recently, she

BOULDER, CO (November 27, 2023) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her new role, Brown will direct and manage OIA’s sustainability department

ELKTON, Md. (November 21, 2023) – The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, is taking the on-hill snowsports experience to new heights with the expansion of its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont. This expansion marks the first time that the

DENVER (Nov. 21, 2023) – The highly anticipated 6th Annual Beacon Bash is set to return to Winter Park, Colorado, on Dec. 2, 2023 for a day filled with avalanche education, backcountry camaraderie and gear demos. Hosted by Winter Park Resort in partnership with Weston, this year’s Beacon Bash promises

OSLO, Norway (Nov. 21, 2023) – Norrøna, the renowned Norwegian outdoor brand, is delighted to announce the appointment of Meagan Millar as the new sales agency representative for the Southwest region of the United States. Meagan brings over 20 years of experience in the outdoor industry and a profound understanding

Portland, Ore., (Nov. 20, 2023) – Vimazi, inventor of the first-ever pace-tuned running shoes, announces today the release of the first-ever tuned walking shoe. The new Z90 will accompany the road and trail running shoes in the full Vimazi collection. The Vimazi Z90 is biomechanically tuned for maximum comfort and

SEATTLE (November 20, 2023) — Outdoor Research (OR), the Seattle-based manufacturer of leading outdoor apparel and gear, has recently promoted long-time employee Geoff Potter to VP of Operations. Geoff has worked in planning and operations for nearly 12 years. In his new role, he will oversee supply chain logistics, demand

[SCRANTON, PA, November 20, 2023] Warroad Hockey Co., an innovator in cut-resistant hockey apparel co-founded by NHL All-Star TJ Oshie, today announces its strategic partnership with Noble Biomaterials, a global leader in antimicrobial technology solutions. Warroad and Noble are ramping up production to meet increased demand for Warroad’s TILO Baselayers,

STOCKHOLM (November 20, 2023) – Houdini, the global circular outdoor company dedicated to versatile minimalist styles, today announced its Fall/Winter 2024 collection. Reinforcing its founding principle for doing more with less, the line showcases technical apparel choices that easily transition from the backcountry to an urban commute. Leading styles include

November 17, 2023; The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) released economic data today affirming the rise of outdoor recreation to a trillion-dollar industry. Further, New Hampshire experienced significant industry growth ranking 9th in the country for outdoor recreation as a percentage of gross domestic product (GDP).

BOULDER, Colo. – Today, the U.S. Bureau of Economic Analysis (BEA) released new data showcasing the tremendous impact of outdoor recreation on America’s economy. In 2022, the BEA found that outdoor recreation accounted for $1.1 trillion in gross economic output, 2.2% of gross domestic product (GDP), and supported 5 million jobs across

SALT LAKE CITY (Nov. 17, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, announces a partnership with KOHLA, the Austrian brand specializing in mountain sports equipment. DPS will be the exclusive North American distributor for KOHLA and will be offering the brand’s climbing

PARK CITY, Utah (November 16, 2023) – As Dynastar celebrates its 60th anniversary in 2023, the famed brand, which is headquartered at the base of Mont Blanc in the French Alps, has its sights set on simultaneously continuing to lead the way forward in high-end ski performance while carving a

LOUISVILLE, Ky. and CARRBORO, N.C. (Nov. 16, 2023) — Fleet Feet announced today the opening of its second location in Louisville, Ky. Expected to open in November, the new store will be in Fern Creek’s highly-anticipated Cedar Creek Crossing Shopping Center, located at 7706 Bardstown Road. Louisville native Erin Getz

SEATTLE – Specialty outdoor retailer REI Co-op will open in Albany, New York in fall 2024. The store will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing, snow sports and more. In addition, certified mechanics will tune and repair equipment through a full-service

CHICAGO, Ill. – November 16, 2023 – Opinel USA is pleased to announce the launch of its latest Artist Series Collection, No.08 Artist IV Nature, a thematic, limited-edition folding knife collection released in collaboration with three artists showcasing aspects of nature through differing origins and inspirations. For this newest Artist

WASHINGTON, D.C.—Rails-to-Trails Conservancy (RTC) today announced that it has awarded $348,000 in grants that support programs working to develop and activate local and regional trail networks. The projects and programs funded are helping to create equitable access to safe spaces where people can walk, bike and be active outside in

BEND, OR and BOULDER, CO  (Nov 14, 2023) — La Sportiva, makers of the world’s finest mountain gear, welcomes Seymour Sales Group as their new sales representatives in the Pacific Northwest. This partnership is championed by the dynamic team of Thomas Seymour, Abby Seymour, and Carleigh Garrett, who collectively bring

BOULDER, Colo. (November 13, 2023) – After graduating 18 mentees in 2023, the SCARPA Athlete Mentorship Initiative (SAMI) is now accepting applications for the third year of its innovative leadership program. Created by SCARPA, the leading manufacturer of footwear for performance mountain sports, in conjunction with Mountain Hardwear, manufacturer of

Taipei, Taiwan (Nov. 14, 2023) – Wellpower, Inc., a global leader in innovation and advanced material technology solutions, today introduced GEOCELL, a high performance, 100% plant based, natural rubber ideally used in water sports, fitness accessories and footwear. Developed over the last four years by Wellpower’s scientists and engineers, GEOCELL is a