NAVIGATING BRAND ADVOCACY IN TODAY’S POLITICAL ENVIRONMENT
OIA Industry Lunch
Outdoor Retailer Summer Market 2018
PRESENTERS: Alex Thompson, REI; Abigail Wise, Outside Magazine; Dave Polivy, Tahoe Mountain Sports; Erin Gaines, KEEN
MODERATOR: Mike Stefaniak, Hanson Dodge
Does your brand stand for something, or nothing at all? Learn from the industry’s most successful advocates about aligning your brand values with important community and political issues. Learn about the importance of listening through social media, navigating potential public relations issues, and how to become empowered in your role as a leader in the outdoors to take action and engage your community. The outdoor industry can be a driver for change. Your brand can lead the charge. Stand for something and make an impact. Join us in standing up as proud advocates for good.
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