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Day 2 Lunch Session: Thriving Planet

Emission Reductions or Policy Revisions: Which Is The Outdoor Industry’s Best Opportunity For Climate Impact?

Climate change was the biggest crisis facing humankind before the coronavirus and it will be even bigger after the pandemic. But given our shrinking window of opportunity to halt and reverse rising global temperatures and our finite resources (human, financial, collective will), is it more important for individuals and business to reduce and offset greenhouse gas emissions, or to advocate for meaningful progress on climate policy? Given the outdoor industry’s proximity to climate change impacts — severe weather events, shifting consumer expectations and supply chain risks, as well as our uniquely credible and authentic commitment to building back better, where should we concentrate our collective impact? Join us as we explore that question in a lively session that seeks to unpack the complexities of the action versus advocacy debate, and offers practical opportunities to get engaged in both.

Watch the Recording:


Danielle Cresswell

Senior Sustainability Manager, Klean Kanteen


Danielle is an environmental manager with 20+ years of experience working to harmonize human activities with the needs of a healthy natural environment. In her current role with Klean Kanteen, Danielle works cross-functionally to identify relevant environmental risks and opportunities for her organization, and actively applies tools such as life cycle assessment and the B Impact Assessment to inform the company regarding performance and areas for improvement. With urgent action needed to address the global climate emergency, Danielle is currently leading Klean’s Climate Team in efforts to measure and drawdown the company’s emissions according to science-based targets. With a background in environmental science, Danielle is adept at setting priorities and metrics that truly matter to the health of the natural environment.

Amy Horton

Senior Director of Sustainable Business Innovation, OIA


Amy Horton has a long history with OIA as an independent strategist that includes facilitation of the Chemicals Management Working Group and project management for the OIA’s Higg adoption campaign, among other projects. Prior to her consulting work, Amy led collaborative impact projects for the Sustainable Apparel Coalition, and helped to develop environmental strategy for organizations including Nike, Walmart, and the U.S. dairy industry. Amy leads the strategic direction for the OIA sustainable business innovation department including the Climate Action Corps program, and sits on the OIA executive team. Originally from Portland, Ore., Amy moved to Boulder with her family last summer. In her spare time (which isn’t much with her 2.5 and 6-year-old girls!), she enjoys a long, meditative hike or run in Boulder’s surrounding wilderness.

Natalie Mebane

Associate Director, U.S. Policy, 350.org


Natalie was introduced to the power of grassroots organizing after attending the Power Shift conference in 2007. She realized that as a new graduate with an environmental degree, it wasn’t enough to know why climate change was the greatest threat to human civilization; she needed to organize to combat it. She received training in grassroots organizing and political advocacy from Wellstone Action. As a grassroots organizer, she developed, led and implemented campaigns with communities, to work with the local, state and federal government on coal fired power plants, climate legislation, and clean energy.

Natalie is on the board of directors of the Power Shift Network and Young Voices for the Planet. She is an adult mentor for the international youth climate organization Zero Hour, serving on the advocacy and finance teams. Natalie works with youth across the country to build a powerful and inclusive movement of activists leading the way to a just and sustainable future. Natalie is the co-founder of the National Children’s Campaign and is the vice president of government relations and public policy. She was the dirty fuels lobbyist for the national Sierra Club from 2015 until July of 2019, fighting the expansion of oil, gas, and pipelines and working to protect public lands. Today, as the U.S. policy director of 350.org, she works to influence our federal government to phase out fossil fuels and justly transition to an economy run by 100 percent clean and renewable energy.


Listen: Audio Outdoorist Campfire Conversation: Climate Action After a Pandemic Recently, Jessie Curry, OIA’s sustainable business manager, called up four members of the OIA Climate Action Corps, and she posed this questions: Can companies in the outdoor industry afford to lean into climate action in the midst and immediate aftermath of a pandemic? Listen in as they chat candidly about their respective companies’ approaches to climate and sustainability work. Throughout their conversation, you’ll hear four recurrent themes: risk, resiliency, equity and recovery.

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