Good news for all the data geeks, sales gurus and trend trackers out there. Welcome to OIA’s new home for monthly sales data highlights, an OIA sales trend analysis and a steep discount on the Outdoor Industry Retail Market Report produced by The NPD Group.
February Industry Sales
While some may have thought the fanny pack trend would fade away after 2018, it has done nothing but continued to grow in 2019. Sales for February alone were up 292% over the same period last year. That’s on top of the 163% growth for the last 12 months. What was more recently just a running accessory hasclearly spread to the mainstream. They can be seen everywhere from the streets of New York and fashion runways to playgrounds and brewery patios on the weekends.Don’t let the name fool you, wearing them across the chest is also on the rise. This hands free trend is clearly going to stick around for a while, so pick one up or at least get used to seeing them.
Data Source: Outdoor Industry Retail Market Report December 2018, Copyright The NPD Group 2018.
OIA Product Spotlight Archive
Data Source: Outdoor Industry Retail Market Report December 2018, Copyright The NPD Group 2018