Good news for all the data geeks, sales gurus and trend trackers out there. Welcome to OIA’s new home for monthly sales data highlights, an OIA sales trend analysis and a steep discount on the Outdoor Industry Retail Market Report produced by The NPD Group.
June Industry Sales
June kicks off summer, which means time to get out on the water for fun in the sun. However, not all paddlesports are getting the bump in sales they may have expected. In line with participation, standup paddleboard sales dropped significantly. While this doesn’t mean the sport is off the radar it does mean that participation has stalled over the past few years. Also, it’s not common for the majority of consumers to upgrade paddleboards every few years so this could be impacting sales as well. However, one area that is gaining in popularity is white water SUP. Although the sport is still pretty niche, 10 percent of SUP instructors that are certified by the American Canoe Association are now white water certified*.
Data Source: Outdoor Industry Retail Market Report April 2018, Copyright The NPD Group 2018.
OIA Product Spotlight Archive
Data Source: Outdoor Industry Retail Market Report April 2018, Copyright The NPD Group 2018