Good news for all the data geeks, sales gurus and trend trackers out there. Welcome to OIA’s new home for monthly sales data highlights, an OIA sales trend analysis and a steep discount on the Outdoor Industry Retail Market Report produced by The NPD Group.
August Industry Sales
As summer begins to wrap up, we start to see the slow down of popular items. While sales have begun to decline, soft sided coolers have yet again maintained their prescence. Although, soft-sided sales have not yet surpassed their hard-sided counterparts, their 17% growth and 9% increase in unit sales vs last year sure has. With August rounding out the summer months, it’s clear going into the holiday season that a soft sided cooler is still a great gift. While we don’t have specific details yet, one soft-sided style that is really gaining traction are backpack coolers. Whether they’re being used by beach goers or festival attendees, they might just be the perfect combination of two of our favorite pieces of gear. Brands like Hydro Flask, Yeti, and Pelican are just a few of the brands taking hold of the space.
Data Source: Outdoor Industry Retail Market Report April 2018, Copyright The NPD Group 2018.
OIA Product Spotlight Archive
Data Source: Outdoor Industry Retail Market Report April 2018, Copyright The NPD Group 2018