Good news for all the data geeks, sales gurus and trend trackers out there. Welcome to OIA’s new home for monthly sales data highlights, an OIA sales trend analysis and a steep discount on the Outdoor Industry Retail Market Report produced by The NPD Group.
December Industry Sales
OIA Product Spotlight
December sealed the deal for a year defined by the growth of rooftop tents/awnings. Some may consider this a fad, but rooftop tents have been around in other countries for more than a decade. So maybe they’ve finally found a home here in North America.
Data Source: Outdoor Industry Retail Market Report December 2017, Copyright The NPD Group 2017.