Good news for all the data geeks, sales gurus and trend trackers out there. Welcome to OIA’s new home for monthly sales data highlights, an OIA sales trend analysis and a steep discount on the Outdoor Industry Retail Market Report produced by The NPD Group.
May Industry Sales
OIA Product Spotlight
Are bundled camp sets (includes sleeping bags, tents, mattress pads, etc.) the next big opportunity? While only a few companies are currently offering store to campsite kits, the category sales are growing. As a retailer or manufacturer, try bundling a few of your favorite camping items together, for around the $213 average selling price, and see what happens.
Data Source: Outdoor Industry Retail Market Report May 2018, Copyright The NPD Group 2018.