Good news for all the data geeks, sales gurus and trend trackers out there. Welcome to OIA’s new home for monthly sales data highlights, an OIA sales trend analysis and a steep discount on the Outdoor Industry Retail Market Report produced by The NPD Group.
February Industry Sales
Hopefully after looking at the first slide, you noticed the big jump in sales month over month? While the US was seeing record breaking snow, consumers minds in March had already shifted towards spring activities. When we look at the big dollar sales contributors, it falls heavily on paddle and camping. Standouts are 3 season backpacking tents, which were up 208% over February or close to $6.5M. In paddle, canoes were up over 400% with a $1.7M jump in sales over the previous month.
Data Source: Outdoor Industry Retail Market Report December 2018, Copyright The NPD Group 2018.
OIA Product Spotlight Archive
Data Source: Outdoor Industry Retail Market Report December 2018, Copyright The NPD Group 2018