Good news for all the data geeks, sales gurus and trend trackers out there. Welcome to OIA’s new home for monthly sales data highlights, an OIA sales trend analysis and a steep discount on the Outdoor Industry Retail Market Report produced by The NPD Group.
October Industry Sales
Free the heal, increase the sales. A recent article by Powder magazine talked about telemark skiing being dead. The argument was that the gear was getting old and no one was investing in the sport. Based on October sales, those investing in the sport made the right decision. Tele bindings were up 195% vs October last year, with over $100K in sales. Plenty of brands are still very involved and a handful just signed on for the NTN (New Tele Norm) Demo Tour. While it’s not a lot of brands, in the outdoor consumer market niche is always cool. Throw in the fact that the FIS (Int. Ski Federation) has submitted a formal petition to make telemark part of the 2022 Olympics and you have a recipe for reaching an entirely new generation.
Data Source: Outdoor Industry Retail Market Report October 2018, Copyright The NPD Group 2018.