Good news for all the data geeks, sales gurus and trend trackers out there. Welcome to OIA’s new home for monthly sales data highlights, an OIA sales trend analysis and a steep discount on the Outdoor Industry Retail Market Report produced by The NPD Group.
October Industry Sales
OIA Product Spotlight
The water purification market has been growing and improving for some time now. With big innovations from companies like LifeStraw, MSR, and Katadyn; it’s no surprise that they are becoming more of a backcountry staple.
Data Source: Outdoor Industry Retail Market Report September 2017, Copyright The NPD Group 2017. Please note that the data has a six week lag time based on aggregation of data through NPD’s reporting channels.