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OIA BUSINESS NEWS

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Trailblazers for Change: Celebrating Black Leaders in the Outdoors

Black History Month is a powerful reminder to celebrate the strength, leadership, and contributions of Black individuals in every space—from government halls to mountain trails. At Outdoor Industry Association, we’re proud to honor this month by spotlighting members, partners, and staff who are driving change, breaking barriers, and working to

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4 Key Post-Election Policy Implications for the Outdoor Industry

The 2024 election resulted in a dynamic political landscape with significant policy implications for outdoor industry businesses, particularly in overseas manufacturing and exporting. During our industry-wide webinar this December, OIA convened policy experts, government affairs representatives, and attendees to share insights and answer questions about tariffs, trade policies, and broader regulatory

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Meet Your New OIA Board Directors

As the outdoor industry’s member-led collective, OIA catalyzes meaningful change in every element of the industry. To set our businesses and industry up for future success, we rely on a clear strategy and value-based collaboration. The OIA board of directors helps shape our strategic plan. The individuals on the board, through

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5 Ways Benchmarking Can Drive Growth and Profitability for Your Outdoor Brand

In today’s competitive outdoor industry, brands need to make data-driven decisions to stay ahead. Benchmarking is a powerful tool that allows you to measure your brand’s performance against your competitors and industry standards, uncovering opportunities for growth and profitability. Here’s how benchmarking can help your outdoor brand blaze new trails

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EVERY VOICE COUNTS: WHAT IT TAKES TO BUILD OUTDOOR ACCESS FOR ALL

  Live Date: May 14, 2024 Move equity in the outdoors forward and learn actionable ways to align your business strategy to inclusive growth. In this edition of OIA’s Capitol Summit Series, we dive into the challenges and solutions surrounding equitable outdoor recreation access, from policy solutions to grassroots advocacy and action. Hear

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Welcome Damien Huang, CEO of Cotopaxi, to the OIA Board

As the outdoor industry’s member-led collective, OIA is a passionate group of business leaders, climate experts, policymakers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting—and growing access to—the benefits of the outdoors for everyone. To set our businesses and industry up for future success, we rely on

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New Analysis Reveals Strength of the Outdoor Economy

Today, the U.S. Bureau of Economic Analysis (BEA) released new data showcasing the tremendous impact of outdoor recreation on America’s economy. In 2022, the BEA found that outdoor recreation accounted for $1.1 trillion in gross economic output, 2.2% of gross domestic product (GDP), and supported 5 million jobs across the United States.  

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