Your Outdoor Retailer Summer Market Pre-Show Checklist

You’re just days—or maybe hours—away from the start of the industry’s biggest trade show. Are you set up for success?

By Lindsay Sutula July 22, 2016

Hopefully you’ve taken care of the major to-do list items, like reserving your hotel room and booking show appointments. But there’s more to a successful OR than what happens on the floor from Wednesday through Saturday. The time between your arrival and the start of the show on Wednesday is chock full of opportunities to learn, network and prepare yourself for the main event. Use this checklist to maximize your productivity.

And don’t forget to swing by the OIA booth (BRL#200) during the show where you can…