This Is What Consumers Want. Give It To Them. - Outdoor Industry Association
OIA@OR
 

This Is What Consumers Want. Give It To Them.

Come learn how your company can reach and earn the loyalty of America’s conscious consumers. Day 2 from 1 p.m.–4 p.m.

By Lindsay Sutula Jul 22, 2016

Nearly a decade ago, the trend of “conscious consumerism” emerged, especially among millennials bent on patronizing brands and retailers whose business practices and values conveyed civic and global responsibility.

“Monitoring supply chains, safeguarding labor and environmental conditions for the creation of products and embracing environmental sustainability have become basic requirements to preserve relationships with customers and retain young employees.” —Michelle Nunn, The Washington Post, Millennials to business: social responsibility isn’t optional

The outdoor industry was already ahead of the game, working to develop turnkey tools that would make responsible business as easy for the small specialty brands as for the large conglomerates.

The result: The Higg Index, a self-assessment tool to help organizations standardize how they measure and evaluate environmental performance of apparel products across the supply chain at the brand, product, and facility levels.

Come get a FREE introduction to the Higg Index and get started on the path to measuring and communicating your company’s environmental and social performance.

This session will be valuable to you if you…

  • Don’t know how to get started with sustainability
  • Are confused about competing and inconsistent standards
  • Need a kick in the pants to take the step into a more sustainable future
  • Want some 1:1 support getting started with Higg and sustainability
  • Think goats are cute

Learn more about the session here, taking place Tuesday, August 2, 2016 from 1:00–4:00 p.m.