Audio Outdoorist: Why Is Columbia Singing Kumbaya?
As an early adopter of the Higg Index, Columbia understands that there’s incredible strength in numbers and that co-opetition is, at times, the surest way to business success.
In the clip below, Peter Haney from Columbia Sportswear explains how the Higg Index has become the industry’s best example of healthy co-opetition and why the more brands that join the game, the bigger our sustainability victory will be. In the full episode, Peter joins his peers from REI, Burton, Orvis, Mountain Khakis and Gore to talk about why their companies adopted and have committed to using the Higg Index.
Brands, get a Higg Index account NOW for FREE: For a limited time, Outdoor Industry Association is subsidizing the cost of registration for all OIA brand members under $500 million annual revenue. Contact us for details on how to sign up and be a part of the industry’s sustainable business movement.