A Force For Policy
GOVERNMENT AFFAIRS MANAGER,
OUTDOOR INDUSTRY ASSOCIATION
PROFESSIONAL ROCK CLIMBER AND FILMMAKER,
THE NORTH FACE AMBASSADOR
Cedar Wright works to inspire people. Jessica Wahl works to influence them. Their efforts in the outdoor industry manifest in different ways, but both have dedicated their careers to promoting and protecting the outdoor places we play. Although their professional paths don’t intersect often, neither would be as successful without the other. You’ve seen Cedar’s work. Whether on Instagram, at a mountain film festival or in the pages of Climbing Magazine, images of and by the athlete have inspired thousands of outdoorists to explore America’s iconic public lands. He has put a spotlight on the sport of climbing and on the precious places where climbing happens, from Yosemite to Alaska. You’ve also seen Jess’s work, with the reauthorization of the Land and Water Conservation Fund and the recent passage of the REC Act, two initiatives Jess helped to influence. As a policy wonk and tireless outdoor advocate, Jess is our industry’s silent soldier, working to protect the public lands where Cedar and other outdoorists play. When one of Cedar’s routes is threatened by attempts to transfer federal lands to state control or when access to public land is denied due to government shutdown or when insufficient funding leads to the spread of wildfire in a National Forest, Jess hits the halls of Congress to convince lawmakers to set things right.
Alone we can each do something.
Together we can do anything.