3 Ways You Can Recruit More Outdoorists Now 

The Outdoor Foundation predicts 2017 will be its biggest year yet, but only if you step up. Here's how.  

January 25, 2017

Engaging and activating the next generation of outdoor participants is one of our industry’s most important issues. The Outdoor Foundation, charitable arm of Outdoor Industry Association, is working with partners across the country to connect young people with outdoor experiences. We believe 2017 could be our best year yet, but only if outdoor brands and individuals like you join us. Not sure how or where you can have the most impact? Here are three projects and opportunities for you to move the needle.  

  1. Empower College Students to Build a Strong Outdoor Nation 

The Outdoor Foundation’s signature program, Outdoor Nation, is empowering tens of thousands of college students to motivate and mobilize their peers to get outdoors and active. Last year, we inspired 90 schools and 16,000 students to participate in 125,000 outdoor activities as part of the six-week Campus Challenge. Check out the Impact Report here. In 2017, we’ll be activating our Outdoor Nation community year-round. Brands can get involved by becoming a 2017 Outdoor Nation sponsor or adopting a university. For more information, contact Ryan Lauer at rlauer@outdoorfoundation.org  

  1. Give Elementary School Kids a Meaningful Park Experience

The Outdoor Foundation is working with local schools and nonprofit partners across the country to give elementary school students meaningful park experiences. On average, it costs just $10 for a child to visit a park and just $1,000 for an entire school. In 2016, the Outdoor Foundation provided grants to local organizations that connected nearly 25,000 kids to parks. We hope to make an even greater impact this year. To get involved, visit www.parks4kids.info.  

  1. Attend the OR Event of the Year: Outsiders Ball 

Every summer, more than a thousand industry leaders join together on one night to support one common causeinspiring a new generation of outdoor participants. Now in its fifth year, the Outdoor Foundation’s Outsiders Ball has raised over $1 million and helped get tens of thousands of youth outdoors. Brands can get involved by sponsoring the event and individuals can purchase a ticket, with proceeds going to support school and nonprofit outdoor programs. Visit www.outsidersball.org to learn more.