2 Things Outdoor Research Wants the Industry To Remember As We Move The Trade Show from Utah
In his statement yesterday, Outdoor Retailer's Dan Nordstrom delivered yet another example of our industry leaders' reasoned and thoughtfully diplomatic approach to what has become a passion-fueled issue.
Nordstrom’s statement underscored several important points that have—at times—been drowned out by the media surrounding the trade show. Here are two of the most salient:
- “It’s time for EVERYONE involved in the outdoor movement—brands, dealers, customers, non-profits, ALL of us—to come together and become a true political force. It’s so much bigger than the trade show. With this Congress every one of the historic victories that created the legacy of public land we all love so much could be gone in a few months, taking us backward half a century.”
That’s right. As Outdoor Retailer noted in their FAQ, “This is not a one-and-done issue. While Bears Ears National Monument status is a lightning rod, it is just the most currently visible example of what will be a long, hard series of fights the outdoor community needs to raise our voices about, and, even more importantly, about which we need to be heard.” Please see unity.outdoorretailer.com for specific expressions of support during the show.
We have seen an incredible outpouring of support from our consumers and Utahns who insist they support keeping public lands public. Outdoor brands and retailers have an opportunity like never before to galvanize our customers. Keep the conversation going not only among your teams but among your social and consumer networks. We shouldn’t squander this opportunity to amplify our message while this issue has national attention.
- “Outdoor Research will be at the show in Salt Lake this summer specifically to support the OIA–which draws most of its funding through the trade show revenue. The OIA is by far our best vehicle to fight back in Congress, we have to protect that capacity.”
A big part of our role as a trade association is to lobby on behalf of our members. We fight for the issues that matter to your businesses and your customers. The revenue OIA gets from member dues and the trade show is what funds our advocacy work at the local and national levels. Over the past decade, we have not only gained a seat at the table, we have brought the depth and breadth of the outdoor recreation economy to the attention of state and national policymakers. We could not have done that without the support of our 1,200 member companies.
If you are already a member, thank you for supporting our advocacy work. If you’re not yet a member, join now to help ensure that recreation policy and a balanced trade agenda remain at the top of our policymakers’ agendas. And if you, like many of your peers, want to participate in our advocacy work and to communicate your business and personal values directly to your representatives, join us at Capitol Summit in April.