RALEIGH, N.C., April 17, 2025—Shibumi the brand behind the world’s most innovative, wind-powered beach shade is leveling up the art of lounging with its first ever beach chair. Designed for effortless comfort and portability, this marks a natural evolution for Shibumi, whose shades have been redefining beach days for years.
Greenville, SC — April 15, 2025 — The Landmark Project, a Greenville-based company known for its design-driven outdoor-inspired apparel and accessories, proudly announces a banner year in its commitment to conservation and ethical leadership. In 2024, the company contributed an unprecedented $311,563.56 to various conservation and community initiatives, marking its
Washington, D.C. (April 15, 2025) — In a recent letter to Congress, Outdoor Alliance and 74 partners representing the outdoor recreation community addressed the issue of insufficient funding for outdoor recreation on America’s public lands. This issue has been compounded by recent hiring freezes and widespread layoffs at the Forest
Outdoor Industry Associations’s 2025 Outdoor Retail Sales Trends Report reveals shifting consumer behavior and sales patterns FOR IMMEDIATE RELEASE BOULDER, CO (April 15, 2025) — Outdoor Industry Association (OIA) today released its 2025 Outdoor Retail Sales Trends Report, showing a modest 1% rebound in outdoor retail sales in 2024, totaling
Wiley X continued its strong partnership with Boot Campaign at the 4th Annual Boots & Barrels Clay Shoot, held on March 7th in San Antonio, TX. For the second consecutive year, Wiley X made a significant contribution by donating high-performance eyewear and sponsoring the event with a four-person shooting team.
Bloomington, Minn. (April 10, 2025) – Salsa Cycles will launch four new mountain bikes and eMTBs at the 2025 Sea Otter Classic in Monterey this week. The brand is proud to introduce the Spearfish Carbon endurance XC, Blackthorn Carbon 125 trail and145 all-mountain and Notch Carbon eMTB. The launch is
April 10, 2025 – Albany, OR – Backcountry dining gets a flavor boost with Mountain House’s two new protein-packed recipes: Cheesy Beef Enchilada Bowl and Korean-Inspired Beef. Known for convenient, high-quality freeze-dried meals, Mountain House brings bold, global flavors to adventurers and preparedness pros alike, providing nutritionally rich meals with
VUARNET UNVEILS NEW HORIZONS From the slopes of the French Alps to the decks of sailors, Vuarnet has long been synonymous with performance-driven eyewear. The new HORIZON collection reimagines this legacy, drawing inspiration from the brand’s ARCTIC collection while embracing the cutting edge of contemporary design. With a commitment to
(Minneapolis, MN // April 10, 2025) – Cold, the sustainability management platform that leverages AI to streamline compliance for leading outdoor and apparel brands, and Outdoor Industry Association (OIA), a member-based collective of business leaders, climate experts, policy makers, and outdoor enthusiasts, today announced an official partnership to bring Cold’s solution to
COALVILLE, Utah (April 8, 2024) — Escapod, manufacturer of high-performance off-road teardrop trailers, today launches the TOPO2 MTB, the world’s first purpose-built camper designed specifically for mountain bikers. This innovative, all-season trailer combines Escapod’s award-winning design with specialized features tailored for cyclists, creating the ultimate easy-to-tow base camper for adventure
Talamona, Italy (April 8, 2025) – MET Helmets, the Italian-based helmet manufacturer founded in 1987, is unveiling three new mountain bike styles for Spring/Summer 2025 with a focus on superior ventilation, safety, comfort, and design. The marquee helmet in the lineup, which launched in mid-March, is the new MET Revo
BOULDER, CO (April 3, 2025) —Newly announced tariffs will make it more expensive to make and sell outdoor gear in the U.S., hurting American businesses, workers, and consumers, says Outdoor Industry Association. The outdoor industry is a key economic engine in the U.S., generating $1.2 trillion in consumer spending and
Boston, MA – March 27, 2025 – Intercontinental Football Academy (IFA) New England, Challenger Teamwear, and Craft Sportswear North America are proud to announce a multi-year partnership to provide IFA New England players and coaches with premium uniforms and training apparel. The collaboration brings together three organizations with a shared
TACOMA (March 20, 2025) –EXPED, a leader in Swiss designed outdoor equipment, has been recognized as a Global Vision Honoree, by Travel + Leisure. The Global Vision Awards honor the people, companies and nonprofits that are changing the way of travel for the better. Every year, Travel + Leisure presents
MANCOS, Colo. (March 18, 2025) — Alpacka Raft, the industry leader in packrafting, has partnered with Immersion Research (IR), the industry leader in kayak spray skirts, to introduce the Immersion Research Sixmile Skirt. This new spray skirt combines a kayak proven neoprene tunnel, neoprene casing, and high tension full bungee
Boulder, Colo. (Mar. 18, 2025) – Krimson Klover releases their newest line of performance shorts, light knits, and sun protection for Spring 2025 featuring fresh colorways and prints. Krimson Klover is a women-founded outdoor brand committed to empowering women to stay active all year long through functional fashion that is
FLAGSTAFF, Ariz. (March 18, 2025) – Kahtoola, in partnership with Q Stories, is excited to announce the online premiere of “Designed by Disaster” a deeply personal and inspiring documentary about a life-changing accident of Kahtoola’s founder, Danny Giovale. An official selection at over 20 film festivals in seven countries including
[Amsterdam, Netherlands] March 17, 2025 – VALLON, a brand known for pairing leading performance eyewear with classic style for the modern-day adventurer, is proud to unveil its newest style, Heron Desert – built to withstand and protect your eyes in the world’s toughest desert landscapes. Available in two classic colorways,
BORÅS, Sweden – March 17, 2025 – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to announce the global launch of the Kype Pro, the pinnacle model of the brand’s road running footwear range. Initially previewed at
North Vancouver, BC – Wednesday, March 12: Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment today announced the brands 2025 Summer Academy Series, a premier global event series designed to unite climbers of all levels in some of the world’s most iconic climbing destinations. Building