FOR IMMEDIATE RELEASE Thursday, December 19, 2024 BOULDER, Colo. —  In a major step toward expanding outdoor recreation opportunities across the country, the U.S. Senate has passed the Expanding Public Lands Outdoor Recreation Experiences Act (EXPLORE) Act. This initiative, led by Senator Joe Manchin (I-W.Va.), represents a significant milestone in efforts

BOULDER, Colo.  (December 19, 2024) – Outdoor Industry Association (OIA) applauds the bipartisan reauthorization of the Economic Development Administration (EDA). The EDA, a federal agency focused on promoting economic growth and job creation in communities across the country, plays a crucial role in supporting the outdoor recreation economy.  For the

SALT LAKE CITY (Dec. 11, 2024) — DPS Skis, the U.S.-based ski manufacturer known for pioneering aerospace-grade carbon technology, announces Pisteworks®, a dramatic redefinition of the alpine carving ski. Pisteworks® represents the first, full carbon fiber on-piste ski from the carbon ski experts, DPS. The characteristics of carbon—lively recovery, efficient

(December 10, 2024) — The Outdoor Diversity Alliance is happy to announce our first Catalyst Member, KEEN – a 21-year-old family-owned and values-led shoemaker with purpose. As a Catalyst member, KEEN is committing $25,000 to ODA in 2025. With their support along with our other members, we will be able to move

DENVER, Colo. – December 10, 2024 – Following the overwhelming success of last year’s event, the Outside Festival with presenting sponsors Capital One and REI Co-op will return to downtown Denver’s Civic Center Park, May 31-June 1, 2025. Bigger and better, this year’s event will feature a top shelf music

Award-winning American Outdoor Equipment Brand Big Agnes has teamed up with UK creative outdoor marketing specialists All Conditions Media to help with its expansion into Europe. Born, raised, and repeatedly tested in Colorado, Big Agnes has maintained its rich outdoor heritage while gaining a strong cult following on the other

December 5, 2024 – Hudson, WI – Striker, a trusted leader in premium ice fishing apparel, proudly announces the launch of the Limited Edition Coors Light Suit, a collaboration with Coors that blends legendary branding with cutting-edge ice fishing performance technology. This exclusive gear is designed for anglers who embrace

BOULDER, Colo. (Nov.  5, 2024)— La Sportiva announced today that it is extending its relationship with the Life Time Leadville Race Series for another three years. The Italian brand will be the presenting sponsor and official footwear sponsor for all of the running events in the series, including the legendary

Boulder, Colo. — December 4, 2024 — Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, is pleased to welcome four executives to its leadership team. The new hires include Kurt Mueller, Chief Revenue Officer, Heather Dietrick, Chief Media Officer, Joel Armijo, Chief Financial Officer,

SCHAUMBURG, ILL. (Dec. 3, 2024) –  Thermos L.L.C., a leader in insulated food and beverage containers, is excited to launch its new Care Campaign. The integrated brand campaign highlights the Thermos Brand’s commitment to enhancing daily life with superior product design while celebrating individuals who are making a positive impact

STOCKHOLM, Sweden (Dec. 3, 2024) – RECCO, a global leader in rescue technology, is proud to announce its partnership with Mammut, a leading name in alpine performance apparel and equipment. With the release of the EIGER NORDWAND PRO HS collection, Mammut becomes the latest brand to integrate RECCO reflectors into

Wake Forest, N.C. (Dec. 3, 2024) – As part of its ethos to support and give back to the run specialty community, Jogology® proudly announces Harry Chandler of Charlotte Running Company, as the 2024 Future Leader of the Year. The award was presented on November 21 during the Future Leaders

FLAGSTAFF, Ariz. (Dec. 2, 2024) – Kahtoola, the market leader in flexible footwear traction and manufacturer of other products designed to make the outdoors more accessible to everyone, celebrates its 25th anniversary with a continued commitment to sustainable growth, product innovation and giving. Kahtoola means “directly” in Tibetan and was

(AUSTIN, TEXAS) – Switchback at The Running Event (TRE), the showcase collection of outdoor businesses at TRE, wrapped up its fall event amidst the high energy and heavy retailer traffic of a record-setting gathering. Successfully blending anchor brands and emerging leaders, Switchback at TRE delivered strong results for attendees and a

STOCKHOLM, Sweden (Nov. 26, 2024) — POC, the Swedish brand known for pushing boundaries in sports safety and protection, this week releases a new signature edition with leading freeride skier and current Freeride World Tour champion Hedvig Wessel. Designed exclusively with Wessel, the new collection stems from Wessel’s natural talents

November 26, 2024 – Hudson, WI – Striker, a brand renowned for industry-leading fishing apparel, proudly celebrates 15 years of providing anglers with the most trusted fishing apparel on the market. Since the development of the brand in 2009 by Jim Poucher, Striker has been dedicated to equipping anglers with

AMHERST, Mass. (November 25,  2024) – OrthoLite®, the global leader of branded, high-performance,  comfort footwear solutions, has expanded its OrthoLite India (OIN) facility in Ambur, Tamil Nadu India, and opened a new sales office in Chennai, all thanks to recent growth under new leadership. The new building expands the footprint

PARIS, FRANCE (November 25, 2024) — Reju™, the progressive textile-to-textile regeneration company, and Nouvelles Fibres Textiles (NFT), a French company specialising in the recovery of end-of-life textiles, today announced a collaboration on the sourcing and recycling of textile waste to support the building of a circular ecosystem in France. NFT

BOULDER, Colo.  (November 22, 2024) – Today, Outdoor Industry Association (OIA) President Kent Ebersole released the following statement celebrating the introduction of the “America the Beautiful Act” by U.S. Senators Steve Daines (R-MT), Angus King (I-Maine), Kevin Cramer (R-N.D.) and Mark Warner (D-Va.). The bipartisan bill would reauthorize the National Parks and Public Land Legacy Restoration

Washington, D.C. (Nov. 20, 2024) — With recently released economic and participation data showing ongoing rapid growth in outdoor recreation, public lands are in dire need of infrastructure improvements and additional financial support to manage those increasing levels of use, according to Outdoor Alliance, a non-profit that works on behalf