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Dear members and fellow catalysts, I’m so pleased to be able to share the news of my appointment to the role of President for the Outdoor Industry Association with you. I’m incredibly grateful for the opportunity and close partnership with our Board, my dedicated staff and passionate committee members who

Here at OIA, our research team focuses on providing you with insights into the outdoor consumer: what drives their choices, what gear they choose, and what they value about their outdoor experiences. With our new monthly newsletter — Research Roundup — we aim to deliver the best data from our

Here at OIA, our research team focuses on providing you with insights into the outdoor consumer: what drives their choices, what gear they choose, and what they value about their outdoor experiences. With our new monthly newsletter — Research Roundup — we aim to deliver the best data from our

Get a clear view of current activity in the outdoor market and what the future has in store for outdoor market players. Watch our presentation from Outdoor Retailer Snow Show 2022 to learn about participation in outdoor activities, sales trends in outdoor, supply chain disruptions and the impacts of Covid-19

Moderator: Miho Aida, NatureBridge Presenters: Janice Tennant, Merrell; Mirna Valerio, Merrell Brand Advocate; Allison Miles, Ruffwear; Vasu Sojitra, The North Face Athlete Description: Diversity and inclusion should not be performative buzzwords. Hear from brands that are doing the work to rethink their marketing strategies, build authentic relationships and incorporate strong representation in their

Presenters: George Cooper, Forbes-Tate; Rich Harper, Outdoor Industry Association; Taldi Harrison, REI; Amy Horton, Outdoor Industry Association; Mike Ratchford, W.L. Gore & Associates; Senator Martin Heinrich (D-N.M.); Jeannie Renne-Malone, VF Corporation Description: The 2020 general election was one of the most consequential in U.S. history for the outdoor recreation economy. And outdoor

We recognize that the Coronavirus pandemic has put many companies, small and large, in a very difficult financial position. Our priority is supporting you through this challenging time. That is why we created the COVID-19 Resource Hub and why we have decided to defer OIA membership payments. Current OIA members

Are your local parks and trails far busier than usual? Is it harder to find a trailhead parking spot — not to mention new bikes, hiking boots and camping gear? It’s not your imagination. New data shows COVID-related impacts to participation in April, May and June of 2020. Americans have

The recent police killing of George Floyd and countless instances of racism and racial violence against Black people are alarming and horrific. We know these events are not isolated and are part of a long history of systemic racism and injustice in our country and in the outdoors. People thriving outside is a core value for our

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