By Kyle Frost The latest Outdoor Industry Association Retail Trends Report shows a market in transition. Participation is at an all-time high, retail dollars are moving, and outdoor gear has officially crossed over into the fashion and lifestyle world. On the surface, things look alright, but when we dig a
Black History Month is a powerful reminder to celebrate the strength, leadership, and contributions of Black individuals in every space—from government halls to mountain trails. At Outdoor Industry Association, we’re proud to honor this month by spotlighting members, partners, and staff who are driving change, breaking barriers, and working to
The 2024 election resulted in a dynamic political landscape with significant policy implications for outdoor industry businesses, particularly in overseas manufacturing and exporting. During our industry-wide webinar this December, OIA convened policy experts, government affairs representatives, and attendees to share insights and answer questions about tariffs, trade policies, and broader regulatory
September 16, 2024 As the outdoor industry’s member-led collective, OIA catalyzes meaningful change in every element of the industry. To set our businesses and industry up for future success, we rely on a clear strategy and value-based collaboration. The OIA board of directors helps shape our strategic plan. The individuals on
In today’s competitive outdoor industry, brands need to make data-driven decisions to stay ahead. Benchmarking is a powerful tool that allows you to measure your brand’s performance against your competitors and industry standards, uncovering opportunities for growth and profitability. Here’s how benchmarking can help your outdoor brand blaze new trails
February 6, 2024 As the outdoor industry’s member-led collective, OIA is a passionate group of business leaders, climate experts, policymakers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting—and growing access to—the benefits of the outdoors for everyone. To set our businesses and industry up for future success,
Dear members and fellow catalysts, I’m so pleased to be able to share the news of my appointment to the role of President for the Outdoor Industry Association with you. I’m incredibly grateful for the opportunity and close partnership with our Board, my dedicated staff and passionate committee members who
