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ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay

March 5, 2024

Media Contact

Max Krapff  Backbone Media  970-963-4873 x 1174 

Austin, Texas (March 5, 2024) – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and swimwear.

“I proudly wear ROKA swimwear during training and competition because of the quality and proven performance design,” says Charles-Barclay. “I now have the added opportunity to continue pushing my limits on and off the course with ROKA’s top tier performance eyewear. This major eyewear upgrade means a lot to me personally due to my relationship with the ROKA team, but also professionally as I strive to lead the pack in 2024 and beyond.”

Charles-Barclay is the reigning IRONMAN World Champion and one of the most dominant triathletes in the world. Originally a competitive swimmer, Charles-Barclay turned pro in triathlon in 2016 and immediately rose to the top of the sport.  A fan favorite with numerous accolades, Charles-Barclay is known for her aggressive racing style and always leading from the front.  Although Charles-Barclay was previously an IRONMAN 70.3 World Champion, the coveted full distance title had eluded her for years with several 2nd place finishes. However, last year Charles-Barclay took command in her ROKA Viper Swimskin and R1 goggles and delivered a wire-to-wire win en route to securing her first ever IRONMAN World Championship in a new course record time.  This year she looks to take on new challenges with the Professional Triathlon Organization’s T100 Triathlon World Tour.

“ROKA is incredibly excited to extend our partnership with Lucy and to have her wearing our performance eyewear for the coming years,” said Rob Canales, CEO and Co-Founder of ROKA. “Lucy is a once-in-a-generation triathlete who can lead a race from start to finish, even at the world championship level.  She’s been a fantastic brand ambassador over the years, and we are thrilled to extend that partnership.  In addition to the swim category, we can’t wait to collaborate with her on eyewear and see what we can develop together to drive further innovation in that space.”


About ROKA

ROKA is on a mission to unlock human potential. Founded in 2013 in Austin, Texas, ROKA’s award-winning performance eyewear, wetsuits, and other performance gear have led athletes to dozens of world titles, including three Olympic gold medals, more than 30 World Championship titles, multiple Tour de France stage and overall team wins, and hundreds of other podium finishes. ROKA works with the world’s leading scientists, athletes and organizations to push the boundaries of performance design, bringing those innovations to all who move. ROKA products are available worldwide at and through select retailers. Follow ROKA on Instagram and Facebook.