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prAna Sponsors Climbing Ambassadorship and $100,000 Cash Prize for Winner of HBO Max Original Series THE CLIMB

January 12, 2023

Media Contact

Julie Campagnoli
JAM Collective

CARLSBAD, Calif. – January 12, 2023 – prAna, a leader in sustainable, active outdoor apparel, announced today that it is the prizing sponsor of the HBO Max Original Series THE CLIMB debuting Thursday, January 12, 2023. The series is created by Jason Momoa through his production company On the Roam, along with legendary rock climber and prAna adventurer Chris Sharma, and The Intellectual Property Corporation (IPC). Sharma and fellow prAna climbing adventurer Meagan Martin co-host the series.

“Founded 30 years ago in Carlsbad, California, prAna set out to bring street style cool and conscious thinking to the function-first clothing that dominated the climbing world,” said Monica Mirro, president of prAna. “We continue to build on that legacy today and are thrilled to shine light on the sport while supporting emerging climbers in THE CLIMB.”

THE CLIMB is a visually-arresting and life-changing adventure that represents the foundations of rock climbing and exploration of the human spirit. In this all-encompassing competition, amateur climbers are put through a rigorous series of mental and physical challenges, utilizing some of the most intimidating ascents in the world to crown the world’s best amateur climber with a prAna sponsored climbing ambassadorship and a $100,000 cash prize.

View the first three episodes of THE CLIMB on HBO Max starting January 12, 2023. Follow prAna on Instagram for updates and visit for the brand’s latest sustainable, active outdoor apparel including its climbing collection.


About prAna

Born from the experience. Inspired by the spirit of adventure.

prAna grew from the idea that creating high-quality clothing for climbers and yogis, in a way that respected people and the planet, could – and must – live hand in hand. We’ve evolved these past three decades, but remain rooted in these founding values while now providing apparel for climbing, hiking, yoga, swim – or wherever life takes you. Learn more at


THE CLIMB Credits: THE CLIMB is executive produced by Eli Holzman, Aaron Saidman, Erin Gamble, and Matt Shanfield, and Fred Pichel on behalf of The Intellectual Property Corporation (IPC), a part of Sony Pictures Television. Jason Momoa, Brian Mendoza, and James Mendoza serve as executive producers for On the Roam, as well as Chris Sharma and Jonathan Retseck.