Skip to content

Imbox Protection, World’s Only In-Store Shoe Protection, Is Getting Summer- Ready with Dillard’s; U.S. Consumers Can Easily Protect Footwear at Checkout with Cost-Effective, 60-Second Treatment for $7-8

June 24, 2024

Media Contact

Marni Illman

CHICAGO (June 24, 2024) – Imbox Protection, the world’s only in-store footwear protection, is ready for summer enabling U.S. consumers to protect their footwear at checkout for $7-8 in 60 seconds at over 100 Dillard’s stores across the United States.

Dillard’s associates put footwear in the Imbox Protection units with nozzles dispensing a PFA-free, water-based formula; consumers can watch the treatment through an internal camera that live streams to the machine’s front screen. The treatment guarantees precise application, drying, and heating tailored to the specific needs of each shoe, protecting suede, leather, textile, nubuck, and synthetic components, among others. After the treatment is completed in-store, shoes are ready for immediate wear.

“As customers spend more time outside in warm weather, footwear needs more protection against the elements,” said Francisco Lopez, manager of North American sales at Imbox Protection. “Our treatment is ideal for preventing stains from summer BBQs, parties, festivals, camping and trips to the beach. It works on casual style footwear including, sandals and ballet flats, to performance shoes, e.g. hiking boots, trail running shoes, and sneakers for casual looks. IMBOX Protection is in 233 retailers throughout the U.S and Dillard’s is responsible for nearly 50% of our installations. We are grateful to be a part of the Dillard’s community.”

To locate a local Imbox Protection system at a retailer, click here.

About Dillard’s

Founded by William T. Dillard in 1938 in Nashville, Arkansas with an $8,000 investment in a hometown department store. Today, Dillard’s, Inc. ranks among the nation’s largest fashion retailers – operating 245 Dillard’s locations and 29 clearance centers spanning 30 states and an Internet store at The company focuses on delivering style, quality and value to its customers by offering premium fashion apparel, beauty and home collections from both national and exclusive brand sources. Dillard’s complements this curated merchandise assortment with exceptional, client-focused customer care.

About Imbox Protection Inc.
Launched in 2011 in Denmark as a more sustainable and convenient alternative to protecting shoes, IMBOX Protection is the world’s only in-store footwear protection technology service using a safe and environmentally friendly treatment to protect against water damage, dirt, stains, and color fade. Imbox Protection has more than 7,500 units in retail stores globally selling more than 35 million treatments a year with trusted footwear retailers and partners. Based on surging demand in Europe and Japan, IMBOX Protection has expanded availability in the U.S. with a North American headquarters in Chicago. The PCT patent-protected technology is designed, developed, and manufactured in Denmark. Retailers can learn more about IMBOX Protection and its in-store footwear protection solution at For more information on Dillard’s and Imbox Protection, please contact Oliver H. Hede, Vice President of Sales, at or via phone at +1 (872) 400 6774.