Collaboration: The Key to Impactful Climate Action

Happy New Year! As we cross the mid-point of this decade, we’re offered an opportunity to reflect on the current moment and set our sights on the path ahead. Many of our organizations have set multi-year, science-aligned climate targets that come due in or near 2030. That means many of us are near the half-way mark in pursuing our near-term climate goals. What have we learned? What might we change to accelerate and deepen our impact going forward? 

In my role at REI, I have the privilege of working with the world’s leading outdoor brands, many of which are also global leaders in sustainability. Yet, no one organization has all the answers about how to solve climate change. Overcoming this challenge will require a deep commitment to collaboration – and action.  

We’ve seen effective climate collaboration become increasingly commonplace. We need look no further than the OIA’s Climate Action Corps CoLabs to observe this in our industry, and many collaborative initiatives have emerged outside our industry. I encourage any brand looking to build momentum in their sustainability efforts to consider how they can participate in collaborative initiatives with other organizations. 

I’ve been inspired to see so many brands, big and small, rise to the occasion in taking climate action. REI recently partnered with OIA and Change Climate to host climate workshops to provide guidance to brand partners. Some of the most engaged brands were also the smallest. Several mom-and-pop brands, some with only a handful of employees, made massive progress in their climate efforts: measuring their emissions, setting reduction targets, and putting in place action plans to reduce their emissions. It was a powerful reminder that taking action is simply a choice. No brand is too small to have an impact. 

As we look to the latter half of the decade, we have more tools than ever to make meaningful progress in our fight against climate change. We’re seeing the rapid emergence of next-generation materials that offer significant carbon savings. We’re seeing more opportunities to collaborate with our suppliers to transition away from high-emitting manufacturing processes and bring more clean energy online in our supply chains. And we’re seeing new tools like The Climate Label emerge that promise to spur climate action and enable brands to connect with our customers in new ways. 

I’m excited for what’s ahead, and I look forward to collaborating with this community to steward the outdoors we all love for generations to come.