When: Tuesday, April 14, 11:00 a.m. (MT)
Hosted By: Outdoor Industry Association and Snowsports Industries America
Panelists: Jason Duncan, VP Tactical and Innovation, Outdoor Research; Alex Adema, President & CEO, DPS Skis; Lyndi Bell, Consumer Experience Marketing Director, Chaco; Sarah Wood, Board Chair, North Carolina Recreation Coalition; Amy Allison, Director, North Carolina Office of Outdoor Recreation
Moderator: Kristin Carpenter, CEO, Verde Brand Communications
Countless outdoor and snowsport companies are stepping up to answer the call for rapid production and deployment of personal protective equipment (PPE) and medical devices to protect frontline workers from the spread of COVID-19. Hear from a few brands that were early out of the gate and successful in pivoting their operations. Find out how they quickly built relationships with local hospitals and frontline service providers to ensure products were getting into the right hands. Learn about key resources and important guidelines. Discover opportunities to collaborate with industry peers to take all of our efforts further faster.
