REQUEST FOR PROPOSALS
FOR STRATEGIC MARKETING, DIGITAL MARKETING, MARKETING OPERATIONS SERVICES, COMMUNICATIONS
The purpose of this Request for Proposal (RFP) is to identify the right marketing firm/agency to support Outdoor Industry Association’s strategic and tactical marketing initiatives, digital marketing efforts, marketing operations, and communications priorities.
OIA continually works to build brand awareness, drive new member acquisition, and advance member retention nationally. The selected partner will have the capacity and commitment to provide strategic marketing direction, the capability to be agile and tactical, and proactively employ a marketing operations framework that is people, process, and technology effective and efficient.
As the day-to-day marketing firm/agency, you will be responsible for assisting in the development and support of OIA’s content creation and execution, social media marketing, marketing automation optimization, and communications.
The marketing firm/agency must be able to provide holistic strategic insight and proactive tactics for marketing initiatives to assist OIA with campaigns, Account-based marketing (ABM), targeted marketing programs, and event management.
