Gear Aid Inc. is proud to announce the acquisition of the award winning HEROCLIP® swivel carabiner product line from Lulabop Inc.
Founded and invented by Mina Yoo in 2014, Lulabop has sold over 1 million units of the patented HEROCLIP® worldwide. With the completion of the acquisition, the versatile, trail ready HEROCLIP® strengthens the fast-growing line of GEAR AID® Adventure Tools™.
“Our design team has always admired the simplicity, rugged durability, beauty, and innovative design of the HEROCLIP® carabiner” said Gear Aid President Clark Campbell. “These attributes make HEROCLIP® a great fit for the GEAR AID® brand. Mina and her team at Lulabop have done an exceptional job of building awareness and a committed following for the HEROCLIP® brand.” GEAR AID® plans to reintroduce the HEROCLIP® swivel carabiner to their network of over 2,500 retail and distribution partners throughout North America, Europe, UK, Australia, New Zealand and Asia.
Lulabop Inc. Founder Mina Yoo said “The HEROCLIP® brand has always been about inspiring joy and confidence in the everyday adventurer. I immediately sensed the same enthusiasm and drive in the people I met at Gear Aid. Their customers share the same ‘can do’ DIY spirit as the fans of HEROCLIP®. I am incredibly excited to see the team at Gear Aid and McNett Europe bring HEROCLIP® to a wider market and take the business to another level.”
About Gear Aid Inc.:
Gear Aid Inc. is headquartered in Bellingham, WA. Previously McNett Corp., Gear Aid has designed, manufactured, and distributed outdoor gear care and repair products for nearly four decades. Gear Aid provides effective and easy to use product care and adventure enabling accessories for the outdoor, dive, sporting goods and military markets. Affiliate company McNett Europe GmbH manages sales, distribution and production for GEAR AID® branded products for Europe and the UK from their base in Walsrode, Germany.
About Lulabop Inc. and HEROCLIP®:
Founder Mina Yoo was inspired to design a helpful tool dedicated to making life easier, leading to the development of the category-leading product HEROCLIP®. Headquartered in Seattle, WA, Lulabop Inc. has built a strong following for the patented HEROCLIP® carabiner with outdoor recreation, active lifestyle, and everyday adventure users. Lulabop Inc. is committed to developing products that make active living easier, more accessible, and fun.
Bell Lap Advisors served as financial advisor to Lulabop Inc. in this transaction.
For media follow up, contact Elyse Lindahl at elyse.lindahl@gearaid.com
