Boulder-based Momentum Media PR will host a series of virtual media events targeted at both core outdoor and broad-based media and influencers, kicking-off and rolling out for spring and summer 2020. Rooted in the outdoor and snow sports markets since 2001, Momentum has differentiated its agency by successfully and simultaneously immersing clients in both the core endemic outdoor and snow sports markets as well as a much broader base of active lifestyle, style, fashion, and mainstream media and consumers.
Having successfully done so on behalf of clients for nearly two decades, Momentum is bringing new solutions to bridge the gap between brands and their media and consumer audiences. The first virtual media event is slated for April 1st and will take place live from Boulder, Colorado. Featuring national and global apparel and gear brands in an active setting with an interactive format, the event will draw media from across the country.
An experiential event along with a virtual Outdoor Retailer sneak preview are slated for the week of June 15th; both will be held locally while the sneak preview will broadcast nationally, and both will be open to exhibiting and non-exhibiting brands. Media is invited to attend to see and hear about current and future products from some of the most esteemed brands in the active lifestyle and outdoor space.
“We’re seeing an immediate and long-term need for a smart solution to bring the latest gear and news to our media and influencer networks, located in hubs like New York, LA and Denver, in an engaging and efficient way,” said Bethany Mousseau, PR Director for Momentum Media PR. “In keeping with our extensive experience curating and executing events that are both creative and strategic, we’re now connecting brands with media in this new virtual series to help them reach their existing and potential customer bases.”
Along with one-on-one and small group opt-in media meetings in Boulder and Denver, home to AIM Media’s Backpacker, Climbing, SKI, and the outdoor industry trade outlet SNEWS, as well as Gear Junkie and a wide network of editors, freelance writers, and influencers contributing to hundreds of outlets and channels, Momentum will be partnering with other PR agencies and individual brands to bring product launches, news and experiences to outdoor, active lifestyle, and mainstream consumer media nationwide.
“At a time when brands need extra support and new ways to reach media and consumers, we’re accelerating our media event schedule by hosting virtually as well as in person when and where possible,” said Alycia Cavadi, Momentum’s president and founder. “We’re taking our expertise in media relations and events and extending it to platforms that will help us broaden our reach for our clients and best serve our media network who are always looking for new stories to share. To that end, we’ll be joining forces with like-minded and forward-thinking PR agencies and brands to offer even more stories and value.”
Momentum has served as PR agency of record for many outdoor and active lifestyle premium brands, while also reaching crossover markets like natural foods, wellness and marine. The agency is also proven in successfully reaching “more than outdoor,” serving clients in various markets including golf and housewares.
Updates to the dates, times, brands and media participants will be found on a soon-to-launch “upcoming events” page at www.momentummediapr.com. For updates as-they-happen, subscribe to Momentum’s newsletter at www.momentummediapr.com/contact.
About Momentum
Originated in the outdoor and snow sports markets since 2001, Momentum has differentiated itself for reaching both endemic markets and a much broader base of active lifestyle, style, fashion, and mainstream media and influencers. Current clients include BOGS footwear, Darn Tough Vermont, ECCO Outdoor, Flowbuilt Manufacturing, Noto Group Executive Search, Stanley-PMI, Superfeet, and Turtle Fur.
Based in Boulder and Boston, Momentum is strategically located in close proximity to outdoor and active lifestyle media as well as New York’s broader fitness, fashion and general interest media base.
The agency has also served as PR agency of record for many more top-tier brands in the active markets, including Teva, Mammut, Icebreaker, Lole, Mountain Equipment Co-op, Eastern Mountain Sports, Mustang Survival, aladdin, Outdoor Industry Association, Justin’s, Sea to Summit, Petzl, and Leave No Trace. To learn more about Momentum Media PR’s services and capabilities, visit www.momentummediapr.com.
