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Austin, TX (March 28, 2024) – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, unleashes the latest edition of their coveted wetsuit for triathletes with the Maverick X.3. Designed to emphasize speed, comfort, and control, the Maverick X.3 is

SEATTLE (March 27, 2024) — Astral, the industry-leading designer of high-performance wilderness equipment and apparel, announces the addition of a new sales agency, Bluewater Trading, to handle growing sales efforts in the Midwest, one of Astral’s largest geographic territories. Headquartered in Minneapolis and led by president Chris Bindert, Bluewater Trading

March 26, 2024 – The Conservation Alliance (TCA) is excited to announce the recipients of its latest round of grants. As part of the Winter 2024 cycle, $510,000 in grants were awarded to 12 organizations working to protect outdoor spaces and wild places throughout North America. Three organizations received an

PORTLAND, Ore. (March 26, 2024) – Rumpl,  the category leader in premium outdoor blankets, today announced the hiring of Tom Stolz as its Global Director of Sales and Mariah Agee as its Wholesale Marketing Manager. Stolz and Agee’s hirings mark a strategic inflection point for Rumpl, as the brand invests

CHICO, Calif. (March 26, 2024) — Think Better Group, in partnership with co-owners Michelle Kalberer and Jeff Creswell, welcomes Gordon Smith as the new CEO of Klean Kanteen. Gordon has been an integral member of the Klean Kanteen team, most recently as the CFO/Head of Finance, and brings a wealth

SCRANTON, PA. [March 26, 2024] Noble Biomaterials, a global leader in antimicrobial and anti-odor solutions for soft surface applications, announced upgrades to its Ionic+® product portfolio and will be supported by a new “Planet Positive” communications campaign. Noble’s latest advancements with Ionic+® Botanical and Ionic+® Pro presents a new era

JUPITER, Fla. (March 25, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, redesigns a legacy favorite with the launch of Whitetip PRO. Completing the lineup of seven best-selling performance frames, Whitetip PRO diversifies the PRO portfolio, which now includes a variety of styles and fits

STOCKHOLM, Sweden. (March 25, 2024) – RECCO, manufacturer of rescue technology that makes backcountry travelers searchable, has committed to a strategic partnership with the Alpine Club of Canada (ACC). The partnership will enhance safety for ACC’s network of volunteers and spread the word about backcountry safety and searchability to ACC’s

WILLISTON, Vermont (March 25, 2024)  – Mammut, the global leader in mountain safety and outdoor equipment, announces its strategic partnerships with North America’s most esteemed ski resorts, including Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke, for the upcoming 2024/2025 season. These collaborations underscore Mammut’s commitment to enriching the mountain

BOULDER, Colo. (March 21, 2024) – Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to introduce the latest addition to its product lineup: Matador Gear Cubes. Designed to revolutionize the way travelers organize their gear, these premium packing cubes offer unparalleled functionality and efficiency. Matador’s

Steamboat Springs, Colorado (March 21, 2024) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced the addition of Michael Thompson as its new Director of Design and Development. Thompson joins Big Agnes with 20 years of experience in the outdoor industry with brands like Black Diamond Equipment, The North

BOULDER, Colo. (March 21, 2024) – Astronaut Ice Cream, the original freeze-dried astronaut ice cream developed with NASA in 1974, is over the moon to be celebrating its 50th anniversary this year. As the stars would align, April 8, 2024 also marks a total solar eclipse, which hasn’t happened in

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