STAMFORD – (March 28, 2024) – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race’s 24 year history. Stroeer
Austin, TX (March 28, 2024) – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, unleashes the latest edition of their coveted wetsuit for triathletes with the Maverick X.3. Designed to emphasize speed, comfort, and control, the Maverick X.3 is
eFoiling pioneers Lift Foils partner with Verde Brand Communications for strategic brand growth
Aguadilla, Puerto Rico (March 27, 2024) — Lift Foils, industry-forging creators and developers of eFoils and foiling equipments, has retained Verde Brand Communications to lead its public relations and brand communications efforts to amplify its compelling brand story, highlight its inimitable products, and promote the growth of eFoiling and surf
Astral adds new Midwest sales representatives
SEATTLE (March 27, 2024) — Astral, the industry-leading designer of high-performance wilderness equipment and apparel, announces the addition of a new sales agency, Bluewater Trading, to handle growing sales efforts in the Midwest, one of Astral’s largest geographic territories. Headquartered in Minneapolis and led by president Chris Bindert, Bluewater Trading
The Conservation Alliance Announces 2024 Winter Grant Recipients
March 26, 2024 – The Conservation Alliance (TCA) is excited to announce the recipients of its latest round of grants. As part of the Winter 2024 cycle, $510,000 in grants were awarded to 12 organizations working to protect outdoor spaces and wild places throughout North America. Three organizations received an
Rumpl Invests in Wholesale with New Leadership and Marketing Hires
PORTLAND, Ore. (March 26, 2024) – Rumpl, the category leader in premium outdoor blankets, today announced the hiring of Tom Stolz as its Global Director of Sales and Mariah Agee as its Wholesale Marketing Manager. Stolz and Agee’s hirings mark a strategic inflection point for Rumpl, as the brand invests
Think Better Group Welcomes Gordon Smith as CEO of Klean Kanteen
CHICO, Calif. (March 26, 2024) — Think Better Group, in partnership with co-owners Michelle Kalberer and Jeff Creswell, welcomes Gordon Smith as the new CEO of Klean Kanteen. Gordon has been an integral member of the Klean Kanteen team, most recently as the CFO/Head of Finance, and brings a wealth
Noble Biomaterials Showcases Ionic+® Innovations with “Planet Positive” Campaign Launching at Global Tradeshows
SCRANTON, PA. [March 26, 2024] Noble Biomaterials, a global leader in antimicrobial and anti-odor solutions for soft surface applications, announced upgrades to its Ionic+® product portfolio and will be supported by a new “Planet Positive” communications campaign. Noble’s latest advancements with Ionic+® Botanical and Ionic+® Pro presents a new era
JUPITER, Fla. (March 25, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, redesigns a legacy favorite with the launch of Whitetip PRO. Completing the lineup of seven best-selling performance frames, Whitetip PRO diversifies the PRO portfolio, which now includes a variety of styles and fits
March 25, 2024 – After nearly 20 years as a member, Osprey Packs, a Helen of Troy (NASDAQ: HELE) brand, is becoming The Conservation Alliance’s newest Pinnacle Member with a $100,000 annual commitment to the organization. Osprey Packs is an industry-leading designer and distributor of high-performance packs and luggage with
RECCO begins strategic partnership with Alpine Club of Canada
STOCKHOLM, Sweden. (March 25, 2024) – RECCO, manufacturer of rescue technology that makes backcountry travelers searchable, has committed to a strategic partnership with the Alpine Club of Canada (ACC). The partnership will enhance safety for ACC’s network of volunteers and spread the word about backcountry safety and searchability to ACC’s
Mammut Forges Strategic Alliances with North America’s Premier Ski Resorts for 2024/2025 Season
WILLISTON, Vermont (March 25, 2024) – Mammut, the global leader in mountain safety and outdoor equipment, announces its strategic partnerships with North America’s most esteemed ski resorts, including Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke, for the upcoming 2024/2025 season. These collaborations underscore Mammut’s commitment to enriching the mountain
Gregory partners with YMCA BOLD & GOLD to provide backpacking trip scholarship to Northern Utah youth
SALT LAKE CITY (March 22, 2023) – Gregory announces the launch of the Gregory Scholarship in partnership with the YMCA of Northern Utah’s BOLD & GOLD (Boys & Girls Outdoor Leadership Development) course. Gregory, a global leader in expedition, backpacking, daypacks, lifestyle, travel and camping gear, will provide one fully
BOULDER – March 21, 2024 – Nite Ize®, a leading manufacturer of solution-based products, today marked its 35th anniversary, celebrating a journey of ingenuity, growth and commitment to ‘Inventing a Better Way’. Led by Founder and CEO Rick Case, Nite Ize has built a trusted reputation for inventing unique products
BOULDER, Colo. (March 21, 2024) – Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to introduce the latest addition to its product lineup: Matador Gear Cubes. Designed to revolutionize the way travelers organize their gear, these premium packing cubes offer unparalleled functionality and efficiency. Matador’s
Steamboat Springs, Colorado (March 21, 2024) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced the addition of Michael Thompson as its new Director of Design and Development. Thompson joins Big Agnes with 20 years of experience in the outdoor industry with brands like Black Diamond Equipment, The North
Outdoor Industry Association Applauds Senate Hearing on Climate Change Impact on Outdoor Economy
WASHINGTON, D.C. – Outdoor Industry Association (OIA) commends the Senate Budget Committee for its recent hearing, “Recreation at Risk: The Nature of Climate Costs,” which spotlighted the profound effects of climate change on the outdoor economy. The hearing, held on March 20, 2024, brought together esteemed witnesses, including Theresa McKenney,
Astronaut Foods gears up for the April solar eclipse
BOULDER, Colo. (March 21, 2024) – Astronaut Ice Cream, the original freeze-dried astronaut ice cream developed with NASA in 1974, is over the moon to be celebrating its 50th anniversary this year. As the stars would align, April 8, 2024 also marks a total solar eclipse, which hasn’t happened in
March 20, 2024 – PORT COQUITLAM, BC. —In a year when many bike brands have slowed their pace, Norco continues to innovate and push the boundaries of bike design. Today, the brand is pleased to release the completely reimagined Carbon Fluid VLT E-MTB, now available at dealers and for order
Can you find the Tailwind Golden Ticket? Win a trip to Durango with Tailwind Nutrition
Durango, Colo. (Mar. 20, 2024) – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched a contest in celebration of its all new Rapid Hydration electrolyte mix. Hidden within variety packs of Rapid Hydration, Golden and Silver Tickets will reveal themselves, unlocking the chance to win