Together We Are a Force: OIA, Outdoor Alliance and Conservation Alliance

One outdoor group advocating for public lands is strong. Three, working collaboratively, are unbeatable. The policy chiefs at the helms of the organizations explain how the intersection of place and passion led them to their work.

By Ben Schenck May 30, 2017

A year and a half ago, Outdoor Industry Association, Outdoor Alliance and Conservation Alliance teamed up to join the voices of outdoor businesses, outdoor recreation users and conservationists. The goal was to speak with a unified voice about the value of public lands. The resulting synergy has never been more important than it is now.  

This conversation is part of OIA’s Together We Are A Force campaign. 

In 2016, we conducted extensive interviews and surveys to find out how OIA can best support outdoor companies. What we learned is that our members see us as a convener—the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. Then we identified individuals who are already working to move the needle on those issues within their respective companies. Gareth Martins and Lisa Pike Sheehy demonstrate that, through collaboration, our industry as a whole can do so much more than a single company or individual can do alone. They prove that, indeed Together We Are A Force for public lands.