Outdoor Industry Association

Sales & Consumer Trends

The Outdoor Industry Association research team actively tracks outdoor consumer, industry and economic trends that impact outdoor businesses.

Insights Newsletter Library

Stay informed on the latest industry and cross-industry trends and best practices impacting outdoor with our OIA Market and Consumer Insights monthly newsletter. See past issues below and email research@outdoorindustry.org to make sure you're receiving them.

Innovative Merchandising
Connecting Through Storytelling
Promoting a Healthy Lifestyle
Engaging Millennials
Retail is Not Dead


OIA VantagePoint™

The best, broadest and most timely outdoor product sales data comes from OIA VantagePoint. This powerful retail point-of-sales reporting system provides members online access to critical, in-depth outdoor product sales results by tracking more than 10,000 retail locations across nine channels on a weekly basis.

All members can access OIA VantagePoint data via the monthly and special reports below. Manufacturer and Retailer members also have access to the  customizable, online sales analysis tool that includes:

  • Sales Summary Reports — providing top-line view of outdoor product sales by category and subcategory across nine retail channels.
  • Sales Summary Graphs — providing historical category data that tracks category trends for the current retail fiscal year plus three trailing years. The data can also be displayed graphically and downloaded to Excel or PDFs.

The OIA VantagePoint sales online analysis tool is a member-only benefit. For access, log in. Access is limited to suppliers, manufacturer, distributers, sales reps and retailers. If you are an associate member, please contact OIA for access. If you are not a member, join OIA today.

Below you'll find:


OIA VantagePoint Monthly Trend Reports

Monthly trend reports - published by the 15th of each month on the prior fiscal month's results - provide sales results and expert analysis on outdoor footwear, apparel and hardgoods.

2014 2013 2012 2011
January February March April May June July August September January February March April May June July August September October November December January February March April May June July August September October November December January February March April May June July August September October November December
Previous Reports ››

OIA VantagePoint Special Reports

Dive deeper into the data for a better understanding of topical sales trends. These reports include expert analysis, market and category overviews, sales trends by channel and month, and year-over-year comparisons. These reports were discontinuted in 2012. For current market data, OIA retailer and manufacturer members can login to OIA VantagePoint.

Fall/Winter 2011-2012 Season In Review

The full fall/winter season in review (September 2011 thru March 2012). Get the report ››

Outdoor Hardgoods Trend Report 2011

Expert analysis of YTD Outdoor Hardgoods results (February 2011 to October 2011). Get the report ››

Outdoor Footwear Trend Report 2011

Expert analysis of YTD Outdoor Footwear sales results (February 2011 to July 2011). Get the report ››

OIA VantagePoint Annual Report, 2010

Sales results and insightful commentary on the 2010 retail fiscal year. Get the report ››

Outdoor Apparel Trend Report, 2010

Examines sales trends, channel growth and category popularity for Outdoor Apparel in fiscal 2010. Get the report ››

Consumer Trend Reports

OIA partners with subject matter experts to produce reports that examine critical trends and issues impact the future of the outdoor business. 

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Growing Your Business Online

A digital marketing roadmap for 2013. Get the report ››

Their Use of Technology: Engaging and Retaining Millennial Consumers

Millennials really are different from everyone that came before. Get the report ››

Attitudes Toward Activities and Brands: Engaging and Retaining Millennial Consumers

Learn to help Millennials "curate" their identities with outdoor brands and activities. Get the report ››

The Path to Purchase: Engaging and Retaining Millennial Consumers

How do Millennials discover, purchase and maintain relationships with outdoor brands? Get the report ››

 

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