Outdoor Industry Association

Sales & Consumer Trends

The Outdoor Industry Association research team actively tracks outdoor consumer, industry and economic trends that impact outdoor businesses.

Insights Newsletter Library

Stay informed on the latest industry and cross-industry trends and best practices impacting outdoor with our OIA Market and Consumer Insights monthly newsletter. See past issues below and email research@outdoorindustry.org to make sure you're receiving them.

Innovative Merchandising
Connecting Through Storytelling
Promoting a Healthy Lifestyle
Engaging Millennials
Retail is Not Dead

OIA VantagePoint™

The best, broadest and most timely outdoor product sales data comes from OIA VantagePoint. All members can access OIA VantagePoint data via the monthly and special reports below.

VantagePoint Service Update

Beginning on January 1, 2015 OIA members will need to work directly with SportsOneSource Group to set up continued access for VantagePoint category-level data services. The SportsOneSource Group and OIA have entered into an agreement that will result in SportsOneSource taking full control and ownership of the VantagePoint retail point-of-sale data-reporting platform.

SportsOneSource will provide complimentary access to VantagePoint category-level data for OIA retail and vendor Members through March 31, 2015. To find out more details, see the frequently asked questions.

Below you'll find:

OIA VantagePoint Monthly Trend Reports

Monthly trend reports - on the prior fiscal month's results - provide sales results and expert analysis on outdoor footwear, apparel and hardgoods. These reports were discontinued in January 2015. 

2014 2013 2012 2011
January February March April May June July August September October November December January February March April May June July August September October November December January February March April May June July August September October November December January February March April May June July August September October November December
Previous Reports ››

OIA VantagePoint Special Reports

Dive deeper into the data for a better understanding of topical sales trends. These reports include expert analysis, market and category overviews, sales trends by channel and month, and year-over-year comparisons. These reports were discontinuted in 2012. 

Fall/Winter 2011-2012 Season In Review

The full fall/winter season in review (September 2011 thru March 2012). Get the report ››

Outdoor Hardgoods Trend Report 2011

Expert analysis of YTD Outdoor Hardgoods results (February 2011 to October 2011). Get the report ››

Outdoor Footwear Trend Report 2011

Expert analysis of YTD Outdoor Footwear sales results (February 2011 to July 2011). Get the report ››

OIA VantagePoint Annual Report, 2010

Sales results and insightful commentary on the 2010 retail fiscal year. Get the report ››

Outdoor Apparel Trend Report, 2010

Examines sales trends, channel growth and category popularity for Outdoor Apparel in fiscal 2010. Get the report ››

Consumer Trend Reports

OIA partners with subject matter experts to produce reports that examine critical trends and issues impact the future of the outdoor business. 


Growing Your Business Online

A digital marketing roadmap for 2013. Get the report ››

Their Use of Technology: Engaging and Retaining Millennial Consumers

Millennials really are different from everyone that came before. Get the report ››

Attitudes Toward Activities and Brands: Engaging and Retaining Millennial Consumers

Learn to help Millennials "curate" their identities with outdoor brands and activities. Get the report ››

The Path to Purchase: Engaging and Retaining Millennial Consumers

How do Millennials discover, purchase and maintain relationships with outdoor brands? Get the report ››



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