Outdoor Industry Association

Social Media Listening Reports

Social media listening is a research methodology that looks at online conversation from both a quantitative and qualitative perspective. It is a great way to understand what is happening in the marketplace right now and give foresight into what might be coming in terms of market trends or consumer behaviors.

By exploring consumer comments online, it provides an unbiased view into consumer attitudes, behaviors, needs and preferences and helps give context to the "why" behind the "what." And that insight can be used to inform many different aspects of business from strategy to marketing to product development and innovation.

Social Buzz Library

These bi-weekly emails feature insights and metrics on key topical conversations taking place in social media and emerging trends.

Crowdfunding
3D Printing
Pop Up Retail
Parkour
Farfetch.com
Activewear
Couponing
Collaboration


Quarterly Reports

Offers a deeper look into consumer-generated online discussion around key topics and identifies the implications and impact on outdoor.

new

Crowdfunding: Rise of Brand Democracy and Opportunities for Outdoor

March, 2014

This report explores how Millennials continue to challenge and change traditional business models in both manufacturing and retail.

The first social media listening report is complimentary to OIA members. Future reports will be available as free downloads to OIA supply chain members. Log in to view the report if you are a member. If you are not a member, join OIA today!

 

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