Outdoor Industry Association

Social Media Listening Reports

Social media listening is a research methodology that looks at online conversation from both a quantitative and qualitative perspective. It is a great way to understand what is happening in the marketplace right now and give foresight into what might be coming in terms of market trends or consumer behaviors.

By exploring consumer comments online, it provides an unbiased view into consumer attitudes, behaviors, needs and preferences and helps give context to the "why" behind the "what." And that insight can be used to inform many different aspects of business from strategy to marketing to product development and innovation.

Social Buzz Library

These bi-weekly emails feature insights and metrics on key topical conversations taking place in social media and emerging trends.

3D Printing
Pop Up Retail
Under Armour
Augmented Reality
Daybreaker Parties
Life Hacking

Quarterly Reports

Offers a deeper look into consumer-generated online discussion around key topics and identifies the implications and impact on outdoor.


Wearable Technology: Changing Outdoor Behaviors Bring New Opportunities

September, 2014

This report explores how the wearable technology revolution is empowering outdoor consumers.

Get the report »

Crowdfunding: Rise of Brand Democracy and Opportunities for Outdoor

March, 2014

This report explores how Millennials continue to challenge and change traditional business models in both manufacturing and retail.

Get the report »



Team up with the OIA community and start enjoying the benefits of membership. Provide your staff with the tools to run your business more efficiently and effectively.