Social Media Listening Reports
Social media listening is a research methodology that looks at online conversation from both a quantitative and qualitative perspective. It is a great way to understand what is happening in the marketplace right now and give foresight into what might be coming in terms of market trends or consumer behaviors.
By exploring consumer comments online, it provides an unbiased view into consumer attitudes, behaviors, needs and preferences and helps give context to the "why" behind the "what." And that insight can be used to inform many different aspects of business from strategy to marketing to product development and innovation.
Social Buzz™ LibraryThese bi-weekly emails feature insights and metrics on key topical conversations taking place in social media and emerging trends.
Pop Up Retail
Offers a deeper look into consumer-generated online discussion around key topics and identifies the implications and impact on outdoor.
This report explores how Millennials continue to challenge and change traditional business models in both manufacturing and retail.
The first social media listening report is complimentary to OIA members. Future reports will be available as free downloads to OIA supply chain members. Log in to view the report if you are a member. If you are not a member, join OIA today!