Membership
JOIN OUR MEMBER-LED COLLECTIVE AND BE A CATALYST FOR MEANINGFUL CHANGE
Delivering success for OIA members
No matter your sector, product category, or company size, OIA delivers success for your business through education, events, and business services in the form of personalized and timely communications, solutions and strategies, consultation, and collective action.
We connect the dots between what we know and what we learn from our members to help businesses apply solutions that drive our industry, communities, and planet forward. We’re driven by our relationships with each other and to our consumers—the millions of outdoor enthusiasts worldwide.
Explore OIA’s Membership Tiers
Our membership tiers capture a wide set of services across our focus areas. You can scale up or down depending on your business sector, product category, size, resources, and priorities.
Support
Research
- Annual Outdoor Participation Trends Report
- Annual Retail Trends Data and Analysis
- State of the Outdoor Market Reports
- Monthly Research Roundup newsletter
- Brand Benchmarking Report Executive Summary
Sustainability
- Quarterly educational webinars
- Getting Started Guide for climate action
- Limited online community to collaborate with other members
- 1 Task Force and Impact CoLab per year
- Timely updates on major legal milestones
Government Affairs
- Opportunity to serve on the Trade and Recreation Advisory Councils
- Virtual and in-person lobbying with Members of Congress
- Lobbying for a stable and balanced federal trade policy
- Lobbying on OIA’s recreation agenda on equitable access, conservation, recreation and climate action
- Policy agenda, leave behinds, and toolkits
- Email alerts and education
Inclusive Participation
- Action and impact through Thrive Outside Initiative
- Community connection through National Thrive Outside Day
Support+
Research
- All Support Member Benefits plus:
- 1 ask-an-expert research report per year
- 5 reports per year of individual participation datasets
Sustainability
- All Support Member benefits plus:
- Climate Action Corps program
- Clean Chemistry and Materials Coalition
- Group consultation with technical advisors and legal experts
- Monthly educational webinars
Government Affairs
- All Support Member benefits
Inclusive Participation
- All Support Member benefits
Leadership
Research
- All Support and Support+ member benefits plus:
- Monthly outdoor retail sales trends data and analysis
- Early access to Annual Participation Trends Report
- 1:1 market research tailored to your business needs
- Individual participation datasets on 40+ outdoor activities
Sustainability
- All Support and Support+ member benefits plus:
- 1:1 consulting and technical support
Government Affairs
- All Support Member benefits plus:
- 1:1 consultation with OIA government affairs team and experts at the federal and state level
Inclusive Participation
- All Support Member benefits
OIA Membership Benefits
Whether you’re a manufacturer, supplier, distributor, retailer, or sales rep, OIA membership supports your business with:
SOLUTIONS & STRATEGIES
Strategic guidance in the form of scalable action plans, guidebooks, and toolkits to address business challenges faster and more effectively.
INSIGHTS & INFORMATION
Industry-leading research and virtual and in-person education on the topics that matter most to your business.
Community & Connection
Professional networking, events, and access to OIA’s members-only community engagement platform to grow your network and advance your career.
Consultation & Collaboration
Direct consulting with OIA’s team of experts, along with access to advisory councils and steering committees to share best practices and drive strategy.
THE OUTDOOR INDUSTRY’S MEMBER-LED COLLECTIVE
When you join OIA, you become part of a passionate group of business leaders, sustainability experts, policymakers, and outdoor enthusiasts committed to business growth and innovation while protecting—and growing access to—the benefits of the outdoors for everyone.
What Industry Leaders Say about OIA
For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. Hear what people are saying:
Become A Member
Join our passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting—and growing access to—the benefits of the outdoors for everyone.
Call 303.444.3353 to speak to a membership manager today.
TALK TO OUR TEAM
Looking for member-only content?
Access your 24/7 members-only portal for OIA’s exclusive library of products, services, and opportunities for community connection.