Just one year ago, our vision for 2016 included an ambitious and comprehensive strategic planning process. We hoped to research, assess and evolve the areas in which OIA could provide the greatest positive impact to our members and to the broader outdoor recreation economy. Through a series of broad and candid member conversations, surveys and subsequent analysis and collaborative discussions, we learned what you expect from a membership organization, what you feel is most valuable about your OIA membership and where we can improve.
Your responses made it clear you want Outdoor Industry Association to
Beginning last year and carrying into 2017 and beyond, our work will focus on three pillar areas: policy, outdoor participation and sustainable business practices. As such, we have unveiled the Together We Are a Force campaign that celebrates our industry’s collaboration and supports our pillar work to serve our membership and the outdoor industry. This coming year will be one of impressive progress based on the foundation built in 2016 with the release of a new Recreation Economy Report, the unveiling of an evolved tradeshow vision to remain relevant and cohesive for the future, accelerated adoption of the Higg Index and the continued strengthening and importance of our industry voice in local and federal public policy. As my time as board chair comes to a close, I am more excited and optimistic than ever about OIA’s commitment to harnessing the industry’s collective voice, knowledge and advocacy efforts. Together, we will amplify our message and grow outdoor recreation. Together We Are A Force.
OIA Board Chair
Local, state and national advocacy efforts to ensure balanced trade and outdoor recreation access for all.
Asking questions, solving problems and empowering companies to build better products with fewer impacts on the environment.
Activating the next generation of responsible and passionate outdoorists.
Investing in the bright minds and passionate change-makers who are poised to take this industry to the next frontier.
We know well the challenges—shrinking funding for and efforts to sell off public lands, tariffs that make our products more costly and too many people who don’t have access to a park or trail.
Our team of policy advisors and our committed membership made huge strides in overcoming those challenges.
This monumental legislation requires the federal government to measure the size and impact of the outdoor recreation economy as part of the gross domestic product (GDP).
The Obamas traveled to Yosemite to celebrate the National Park Centennial. While there, the president recognized the power and impact of the outdoor recreation industry. His visit led to
Inviting appointed outdoor industry advocates to conversations about land use, access, public health and economic development is a growing trend that we’ve endorsed.
Our premiere advocacy event in Washington, D.C., brings industry executives from across the country to educate their elected officials in Congress on key issues impacting their businesses.
Despite an unexpected outcome in the presidential race, OIA celebrated some exciting milestones and successes in 2016:
In 2016, we dove into research to understand the impact of the outdoor recreation industry. The result? The Outdoor Recreation Economy report that quantifies and explains the impact of our industry’s $887 billion in consumer spending and 7.6 million American jobs.
Sustainable business means creating a viable business model that is resilient and able to thrive in a changing world. It also means incorporating supply chain practices that consider the impact on the environment and on people.
In 2016, we focused on taking companies from supply chain assessment to action. OIA’s sustainable business innovation team and the OIA Sustainability Working Group, which have helped our industry become a national leader in this area by developing eco indexes, shifted their focus to industry-wide implementation via a sustainable business challenge and subsequent public benchmarking to show that outdoor companies can lead other industries in putting these sustainability practices and tools to use.
The indicator-based assessment tool helps companies think through the questions they will need to answer in order to optimize their brands, products and supply chain practices, increasing efficiency, mitigating risk and highlighting opportunities for innovation.
Each year, we convene the industry on key topics and hear from industry experts about the latest issues affecting our business. In 2016, the theme of the event was “Building the Movement."
Monthly Sustainability Working Group calls and webinars help industry sustainability professionals get up to speed on the latest challenges and opportunities in supply chain management.
Activating a new generation of outdoor enthusiasts and consumers is one of the most pressing issues facing the outdoor industry today. To ensure our industry’s future, we must energize a new audience. As the philanthropic arm of OIA, the Outdoor Foundation team works to ensure our nation’s and our industry's future health by investing in community and campus programs to inspire and grow future generations of outdoor enthusiasts.
In 2016, the next generation of outdoor enthusiasts and stewards were activated during Outdoor Nation Campus Challenge. School communities worked to build a stronger outdoor campus community and culture.
In celebration of the National Park Centennial and to support the Every Kid in a Park program, we raised funds to connect kids to parks.
Each summer at Outdoor Retailer, we gather to party with our outdoor community and raise funds that help finance projects that engage children and young adults in outdoor programing around the country.
One for the nation’s largest funders of outdoor recreation, Outdoor Foundation invested in effective, sustainable, local projects that expand outdoor participation to a diverse, new audience.
In 2016, Outdoor Foundation:
Each year, the Outdoor Foundation produces the Outdoor Participation Report — the largest, most comprehensive research report on outdoor recreation participation. The report examines more than 40 outdoor activities in America and provides insights and analysis on geographic and demographic trends, motivations and barriers as well as purchasing behaviors.
We are investing in our collective future by educating and empowering emerging leaders with the knowledge, skills and training needed to guide our industry, brands and retail businesses.
Likewise, our research team is helping to educate and inform our members about the changing consumer landscape, product and commerce trends and sometimes hard-to-quantify macro-shifts that affect our business.
The nine-month program was named in honor of one of OIA’s founders and is dedicated to preparing and uniting the future leadership of the outdoor industry.
A redesigned online platform that provides easier access to the tools and resources members and businesses need to understand today’s changing outdoor consumer landscape.
Our annual gathering of industry professionals was held in the Mile High City in 2016. The conference featured:
OIA: An association of outdoorists, by outdoorists and for outdoorists. That is an apt way to describe Outdoor Industry Association. Our singular mission is to catalyze change—from the inside—that will advance the reach and impact of outdoor recreation.
By supporting outdoor retailers, manufacturers, suppliers and associate partners, such as public relations firms, law firms, insurance agencies and shipping companies, with tools and resources that help them connect with one another and streamline their businesses, we are ensuring the vitality of outdoor recreation.
In late 2016, we began broadening our network of vendor partners to increase how much OIA members can save on everyday business expenses. Members can now get discounts on everything from marketing services to sustainable supply chain tools to deals on hotels and car rentals. Learn more here.
Your membership matters. Thanks to your involvement and action, we are able to continue moving the needle on issues that are important to outdoor recreation and the outdoor industry. Your membership dues, event registrations, sponsorships and other financial contributions help support the work that we do on your behalf for public policy, sustainability and increasing outdoor participation. Thank you for being a part of the change. Together We Are a Force.