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Research Roundup: Fall 2022

Here at OIA, our research team focuses on providing you with insights into the outdoor consumer: what drives their choices, what gear they choose, and what they value about their outdoor experiences. With our newsletter — Research Roundup — we aim to deliver the best data from our partner, CivicScience, who can reach hundreds of…

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Research Roundup: August 2022

Here at OIA, our research team focuses on providing you with insights into the outdoor consumer: what drives their choices, what gear they choose, and what they value about their outdoor experiences. With our new monthly newsletter — Research Roundup — we aim to deliver the best data from our partner, CivicScience, who can reach…

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Research Roundup: July 2022

Here at OIA, our research team focuses on providing you with insights into the outdoor consumer: what drives their choices, what gear they choose, and what they value about their outdoor experiences. With our new monthly newsletter — Research Roundup — we aim to deliver the best data from our partner, CivicScience, who can reach…

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Outdoor Retailer Industry Lunch: State of the Outdoor Market

Get a clear view of current activity in the outdoor market and what the future has in store for outdoor market players. Watch our presentation from Outdoor Retailer Snow Show 2022 to learn about participation in outdoor activities, sales trends in outdoor, supply chain disruptions and the impacts of Covid-19 on participation and consumer perspectives….

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Help Our Community Rebuild: Support the Boulder County Wildfire Fund

On December 30th, 2021 the most destructive wildfire in Colorado state’s history, the Marshall fire, destroyed nearly 1,000 homes and burned more than 6,200 acres in Boulder County, home to OIA’s headquarters and many staff members. Our deepest condolences go out to all of those affected. Like many of you, we are eager to help…

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White Paper: Outdoor Sports Insurance Highlights the Necessity of Network Security

For years, Network Security Insurance (commonly referred to as Cyber Liability Coverage) was widely regarded as a boutique coverage needed only by large corporations who store and process large volumes of consumer credit card information. In the later part of the last decade, however, this perception proved inaccurate when cyber-attacks on small to midsize businesses…

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Webinar: How to Mitigate Financial Risk in the Outdoor Industry Post-COVID

The last year and a half has afforded us an opportunity to deeply reflect upon credit extension policies and best practices for collecting amidst a global crisis. Join North America’s largest B2B receivables management firm in a discussion on forecasting AR portfolio risk and approaching past-due customers with empathy while managing exposure during these uncertain…

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Webinar: BEHIND THE NUMBERS: WHAT 2020’S RECORD OUTDOOR PARTICIPATION MEANS FOR THE FUTURE OF THE OUTDOORS

When: Tuesday, June 22 Speakers: Stephanie Maez, Outdoor Foundation Melanie Borger, RIVERSPORT OKC and Thrive Outside Oklahoma City In 2020 the world witnessed incredible upheaval, and Americans across the country took to the outdoors in search of respite from COVID-19. Our 2021 Participation Report reveals that 7.1 million more Americans participated in outdoor recreation in…

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Webinar: Thriving People + Planet — Confronting Threats to the Outdoors

Speakers: Lise Aangeenbrug – Executive Director, Outdoor Industry Association Representative Joe Neguse (D-CO-02) – Chairman of the House Natural Resources Committee’s Subcommittee on National Parks, Forests, and Public Lands Key Takeaways: 1. For the outdoors to thrive, it must be open and accessible to all. 2. The American Jobs Plan is a historic opportunity to make a…

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Webinar: ​​​​​​2021 E-Commerce Growth in China for the North American Outdoor Industry

Speakers: Joseph Cooke, President and Co-founder of WPIC Marketing + Technologies; Todd Embley, Host and Executive Producer of The Negotiation podcast Is growing your brand in the world’s largest online market on your organization’s trajectory for the next year? As the world emerges from the COVID pandemic, do you see opportunity for market growth across…

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