The OIA ConsumerVue Activation Guides provide comprehensive strategies for targeting a specific segment through communication, marketing, product innovation and retail efforts.
The Outdoor Native, on many levels, is similar to The Achiever in outdoor participation behaviors. Where they differ is in their motivations for getting outdoors, providing brands and businesses a unique opportunity to strategically target their distinct aspirations and needs. While The Outdoor Native shares the desire for personal improvement physically, they are not focused on performance or competition in their activities, like The Achiever does. Rather, they balance their time outdoors between family-oriented activities and personal passions, offering opportunities to attract them to products and services that enable them to enjoy the diverse range of outdoor experiences they desire.