Almost 40 million Americans participated in camping last year, according to a new study released today by The Outdoor Foundation, Coleman and Kampgrounds of America (KOA). That equates to more than 14 percent of Americans over age six. The findings are part of the 2011 Special Report on Camping, a leading report tracking American participation in camping.
This extended 54-page Special Report on Camping provides data and analysis on camping participation in the United States, including psychographic profiles, camping preferences and buying behavior. The Report also explores opportunities in the camping industry and the overall future of camping. The findings are based on an online survey of more than 40,000 Americans ages six and older and a supplemental survey of camping participants 18 and older.