Rise of Brand Democracy and Opportunities for Outdoor

March 2, 2016

This report explores the cultural phenomenon of crowdfunding as an emerging trend with potential long-term implications for the retail and manufacturing industries as a whole, and the evolution of a new shopping model for consumer products.

By exploring the consumer conversation of crowdfunding within social media, it provides insight into its perceived value and appeal to many consumers. It also allows outdoor, as an industry, to anticipate what impact crowdfunding might have on consumer shopping behavior for outdoor products in the future.