Tracking American participation trends in outdoor recreation
Nearly half of all Americans over the age of six, or 48.8% of the US population, participated in outdoor recreation at least once in 2016. That equates to a total of 144.4 million people – two million more people than participated in 2015.
The “leaky bucket” analysis shows why outdoor participation increased from 2015 to 2016. While 10.6 million Americans returned to or started participating in one or more of the outdoor activities measured, 8.6 million stopped. That equates to a net gain of 2 million total participants and a churn rate of 6%.