If you want to dive deep into the analytics to understand today’s outdoor consumers, Outdoor Industry Association’s Consumer Segmentation Full Report is just what you need. This 154-page report includes the comprehensive research data from OIA’s outdoor consumer segmentation study, upon which the ConsumerVue digital research tool is built. The report identifies and quantifies the full U.S. market of outdoor consumers and provides robust insights into seven distinct segments of outdoor consumers.
View OIA ConsumerVue, the interactive tool developed to translate the segmentation findings for our members, and help you utilize the research and data.
See the free executive summary for a preview of what’s included in the full report.
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