OIA ConsumerVue Executive Summary

May 12, 2015

What is ConsumerVue?

Outdoor consumers are changing how they shop, how they interact with brands, and how they engage with the outdoors. In 2014, OIA conducted an in-depth segmentation study to better understand outdoor consumers, and to help its members identify customers with the highest ROI potential.

OIA ConsumerVue is an interactive tool developed to translate the segmentation findings for our members, and help them utilize the research and data to guide product development and assortment strategy, marketing, sales, customer service and go-to-market plans. How to best implement the findings will vary from company to company.

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