Living Your Brand

June 26, 2017

Presenters: Ted Manning, Ibex; Ashley Korenblat, Western Spirit Cycle; Jainee Dial, Wylder; Keely Wachs, Clif Bar & Company; Kevin Hogan, The North Face; and Alex Thompson, REI. Moderator: Jessica Wahl, Outdoor Industry Association

Industry leaders from Western Spirit Cycles, Wylder, Clif Bar, The North Face and REI come together on a panel moderated by OIA Government Affairs Manager Jessica Wahl to discuss how their businesses live their brand ethos, especially when taking a stand to protect public lands. Learn what measures your peers are taking to live their brand and how you can too.