Infographic: The Path to Outdoor Engagement

December 31, 2015

Family and friends play an important role in inuencing and motivating consumers to get involved, stay committed and/or increase their participation in outdoor activities. They have also created new barriers to getting outside.

Although outdoor consumers say they were heavily involved in programs like the Girl Scouts or Boy Scouts as a child (20%) and/or in team sports in high school or college (27%), it is connecting with family and friends that is their strongest driver for getting outdoors (34%).

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