Outdoor consumers’ desire for brand diversity is redefining the industry. Also, distinct brands associated with the outdoors vary between women, men and ethnicity. Learn consumers’ brand values to better meet their outdoor apparel and gear needs.
For more infographics and downloadable resources, visit OIA ConsumerVue. ConsuerVue is a digital tool built from our industry-level consumer segmentation research to help members utilize the data and insights to better understand today’s outdoor consumer and how to target them.