Infographic: Families in the Outdoors

December 11, 2015

U.S. outdoor consumers with children are a growing and influential target consumer group for the outdoor industry. Parents are willing to invest in long-term participation, and they seek out brands that help them teach their children about the joys of outdoor recreation. Learn more about their brand preferences, activities of interest and what they’re looking for in an outdoor retailer.

For more resources like these, view OIA ConsumerVue, the interactive tool developed to translate the segmentation report findings for our members, and help you utilize the research and data.

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