Social Media Listening
What is social media listening?
Social media listening is a research methodology that looks at online conversation from both a quantitative and qualitative perspective. It is a great way to understand what is happening in the marketplace right now and give foresight into what might be coming in terms of market trends or consumer behaviors.
Offers a deeper look into consumer-generated online discussion around key topics and identifies the implications and impact on outdoor.
Social Buzz™ Emails: These bi-weekly emails feature insights and metrics on key topical conversations taking place in social media and emerging trends.