Social Media Listening

What is social media listening?

Social media listening is a research methodology that looks at online conversation from both a quantitative and qualitative perspective. It is a great way to understand what is happening in the marketplace right now and give foresight into what might be coming in terms of market trends or consumer behaviors.


Offers a deeper look into consumer-generated online discussion around key topics and identifies the implications and impact on outdoor.

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Social Buzz™ Emails: These bi-weekly emails feature insights and metrics on key topical conversations taking place in social media and emerging trends.