Research

The 2022 Special Report on Hunting and the Shooting Sports provides a comprehensive look at the more than 30 million Americans ages 6 and over who participated at least once in hunting or target shooting with both firearms and archery equipment in 2021. The report identifies trends and includes detailed

Outdoor participation continues to grow at record levels. More than half (54%) of Americans ages 6 and over participated in at least one outdoor activity in 2021, and the outdoor recreation participant base grew 2.2% in 2021 to 164.2M participants. This growing number of outdoor enthusiasts, however, did not fundamentally

Gain exclusive insights on the state of the outdoor market including participation, consumer trends, and economic and social forces impacting our industry.

The Outdoor Industry Workforce Assessment looks to identify major trends in workforce hiring and retention, help further educational and up-skilling initiatives, and provide a snapshot of where the industry stands in its efforts to increase diversity, equity, and inclusion. Key findings from the survey include the following: New hires: The

Read the Outdoor Foundation's 2021 Annual Report to see evidence of the transformational impact our network delivers, insights from our 2021 research reports, and success stories from our partners across the country.

2022 Special Report on Fishing

Recreational fishing is a vibrant part of America’s outdoor tradition, promoting wellness, fostering bonding with family and friends, and forging a deep connection with nature, particularly amid COVID-19 related limitations. Whether fishing on lakes, rivers, streams, or seas; from shorelines, boats, or embankments; millions of Americans were united in 2021

More than half of the U.S. population, 160.7 million Americans, participate in outdoor recreation activities including skiing, mountain biking, sledding, hiking, snowshoeing, trail running, and walking outdoors. We surveyed more than 4,000 winter outdoor enthusiasts in late November to learn: What activities they plan to participate in during the winter

When: Wednesday, September 15, 2021 10:00 AM – 11:00 AM MDT Speakers: Rich Harper, Director of Government Affairs, Outdoor Industry Association Amy Horton, Senior Director of Sustainable Business Innovation, Outdoor Industry Association As Outdoor Climate Policy Priorities Take Center Stage, Your Business Voice Matters We know the outdoor industry is

2021 Special Report on Fishing

19.7 million females went fishing in 2020, a 10% participation increase in comparison with 2019. Youth and adolescent fishing skyrocketed last year, with 13.5 million youth ages 6 to 17 hitting the water. 5 million Hispanic Americans went fishing in 2020, the highest recorded volume in 14 years. Overall participation

In 2020 the world witnessed incredible upheaval, and Americans across the country took to the outdoors in search of respite from COVID-19. The 2021 Outdoor Participation Trends Report, commissioned by the Outdoor Foundation, reveals that in 2020, 53 percent of Americans ages 6 and over participated in outdoor recreation at

Amidst the COVID-19 pandemic restrictions, more Americans have turned to the outdoors, some for the first time and others for the first time in many years. These new outdoor participants represent an unprecedented opportunity to grow and diversify the outdoor community. But to capitalize on this opportunity, we need to

2020 Outdoor Participation Report

Outdoor Foundation Study: Half of the US population did not participate in outdoor recreation in 2019 Outdoor Foundation, the philanthropic arm of Outdoor Industry Association (OIA), released the 2020 Outdoor Participation Report, showing just over half of Americans ages 6 and older participated in outdoor recreation, including hunting, hiking, camping,

2020 Thrive Outside Impact Report

The Thrive Outside Initiative is focused on reversing the declining trend of outdoor engagement by working at the grassroots level, empowering communities to make outdoor recreation an accessible lifestyle for all. The Initiative awards multi-year, capacity-building grants to diverse communities to build and strengthen networks focused on providing children and families

2020 Special Report on Fishing

Over 50 million Americans fished last year, the highest number in over a decade. More than 3 million Americans tried fishing for the first time last year. Fishing is among the most popular “gateway” activities; accessible activities that often lead to other forms of outdoor recreation. A record 7 million

2019 OUTDOOR PARTICIPATION REPORT

Outdoor Foundation Study: Half of the US population does not participate in outdoor recreation at all Outdoor Foundation, the philanthropic arm of Outdoor Industry Association (OIA), released the latest Outdoor Participation Report, showing about half the U.S. population participated in outdoor recreation at least once in 2018, including hunting, hiking,

Paddlesports offer Americans unique ways to enjoy the nation’s landscape and connect with its expansive waterways. Paddling activities are remarkably accessible, as they can accommodate a wide range of paddlers’ interests, locations, and skill levels. In 2018, 22.9 million Americans, or 7.6 percent of the U.S. population, took to rivers,

Paddlesports offer Americans unique ways to enjoy the nation’s landscape and connect with its expansive waterways. Paddling activities are remarkably accessible, as they can accommodate a wide range of paddlers’ interests, locations, and skill levels. In 2018, 22.9 million Americans, or 7.6 percent of the U.S. population, took to rivers,

2019 Special Report on Fishing

Americans took the nation’s waterways by storm in 2018. An impressive 49.4 million people headed to oceans, rivers, lakes and streams in pursuit of fish, but also much more. Whether spin fishing on a local lake, big game fishing with a charter or tying on the just right dry fly,

Although the United States has 250 million acres of public land available for recreational use, only 49% of Americans claimed to have participated in outdoor recreation in 2017. Unfortunately, a recent study by REI reports that 95% of the U.S. population’s time is spent indoors. Research shows that public lands,

MESSAGE FROM SPRUCE LABS The Outdoor Industry Association (OIA) has a goal of advancing policy that supports the outdoor industry at the local, state, and federal level. This work historically has been focused in Washington, D.C., by individual brand leaders and through coalition work with aligned partners. Over the last

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