Yakima signs WELD as Social Media Agency of Record - Outdoor Industry Association

Yakima signs WELD as Social Media Agency of Record

For Immediate Release

Brandon Holmes

Salt Lake City, UT — Oct 4, 2012

Yakima chooses WELD as its agency of record for to manage its social media presence.

WELD, a social media marketing company was hired by Yakima, the innovation leader in vehicle racks and cargo solutions, to expand reach, grow engagement and build community around its new brand position, Take More Friends.

“As social media strategists for outdoor brands and avid participants, we share Yakima’s love of the outdoors and are fans of the brand. Philosophically we couldn’t be more aligned,” says George Rogers, managing partner of WELD. “We’re stoked to have the opportunity to connect Yakima with the countless stories people have lived using their gear. It’s a no-brainer; using Yakima gear lets you take more friends wherever you go.”

While Yakima prides itself on the technical precision their products evince, the Portland-based company felt they were missing that critical element of the stories behind their brand: the stories of the people that use them day in and day out.

“We chose WELD, ” says Bobbie Parisi, Yakima’s Global VP of Brand, “because they’ve demonstrated they know the active, outdoor consumer, what makes them tick and what content starts the conversation. Their success with The Summit, Scouting’s newest high adventure base camp, speaks volumes.”

Using a proven posting strategy, killer content and custom apps, will give Yakima the opportunity to connect with those who use their products on a more personal level while continuing to grow Yakima’s community.

“After all,” says Rogers, “behind a great product are great people who really embrace their company’s culture. Why shouldn’t fans of Yakima products get to see that?” 

 For more info check out http://www.weldtheweb.com/work/yakima/ and www.yakima.com/roadtrips