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LOWA Boots Introduces 2024 Spring/Summer Collection Bringing Increased Versatility and Modern Looks to Classic Categories

June 13, 2023

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Ben Pejko, CGPR ben@cgprpublicrelations.com

STAMFORD, CONNECTICUT (June 13, 2023) – LOWA Boots, the global footwear brand known for its 100 years of hand-crafted European heritage, today introduces its Spring and Summer 2024 line leading with expanded styles for its recently launched All Terrain Running (ATR) category and modern updates to its mountaineering and hiking boots and everyday walking shoes.

“For the last 100 years, LOWA has built its brand on hand-crafted quality,” said Peter Sachs, general manager of LOWA. “This is fundamental to who we are as a brand and resonates with our core customers and consumers new to the outdoors. For Spring 2024, we are extending this expertise to a larger ATR line, as well as to new styles for passionate hunters and backpackers, and shoes that appeal to weekend warriors. Today, in a sea of sameness, our rich history and attention to detail is what sets us apart.”

New to the ATR collection is the Fortux GTX ($190), with GORE-TEX® Invisible Fit for longer trail runs in any conditions. ATR uses: multi-density EVA midsoles for better shock absorption at speed;  full-length rubber outsoles for traction and long life; and uppers reinforced with PU overlays to add durability and great foothold. The Citux ($175) and Amplux ($170) have carbon-reinforced rebound plates for energy return and rock protection underfoot. Amplux and Fortux return with new colors: steel blue/dune, olive/mustard, old rose/apricot, melon/artic, avocado/rose, rust/petrol, denim/dune, and seaweed/apricot.

In mountaineering, the core of LOWA’s heritage, the Vajolet GTX Mid ($400) and the Mangart GTX Mid ($360) are new for Spring 2024. The Vajolet is a lightweight technical boot with a climbing shoe inspired lacing system, a PU midfoot abrasion guard, and a stiff carbon-reinforced stabilizer for comfortable uphill trekking. The Mangart is the next generation of an all-around mountain boot with lightweight jacquard woven synthetic uppers, a stiff semi-automatic crampon-compatible midsole, and easy flexing, yet stable, ankle support.

The Tibet family of backpacking and hunting boots is refreshed with an updated midsole and outsole package featuring the VIBRAM® Apptrail Divo outsole for better comfort and performance. The collection includes the Tibet EVO GTX ($420), the Tibet EVO LL ($420), Tibet EVO GTX HI ($460) and the Tibet EVO LL HI ($430). The line utilizes an I-Lock lacing cam and roller eyelets to separate and equalize the lace tension between the ankle and the top of the foot, ensuring comfort over long treks.

In core trekking, LOWA introduces the Randir GTX Mid ($295) and the Corvara GTX Mid ($275). Both boots are equipped with the VIBRAM Cornerstone outsole, known for its strong grip and traction across various terrains. They feature a molded cuff that contours around the ankle and a heel brake providing stability and control during steep descents on rugged slopes.

New to the all-terrain classic category, the Innovo GTX Mid ($225) and Innovo Mid ($200) are athletically inspired hiking boots with lightweight fabric/leather options for faster adventures. Features include a supportive frame, a heel brake and an aggressive sole design inspired by mountain bike tires. The open mesh Innovo Mid has great breathability for warm and drier regions.

New walking shoes in the All Terrain Sport category include the Ferrox Family, Ferrox GTX Lo ($195), Ferrox GTX Mid ($210), and the Innox Evo II GTX ($185). Both Ferrox GTX models have lightweight ripstop uppers with minimal seams to ensure comfort. The Innox Evo II GTX has a low-cut silhouette for added agility. Both shoes boast a lightweight microfiber/synthetic upper enhancing breathability and reducing weight. Dual density PU midsoles provide excellent support and cushioning for comfortable walks.

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About LOWA Boots

With almost 100 years of hand-crafted European heritage, LOWA Boots, is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality and proprietary technology. Its designers adeptly navigate the outdoor performance, lifestyle and fashion categories, always nurturing brand integrity. LOWA footwear is 100% designed and handcrafted in factories in Europe. In recognition of these efforts, LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards. Dedicated to sustainability, LOWA has resoling and rental programs. For more information, visit www.lowaboots.com

 

 

 

 

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