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Vasque Introduces Innovative Spring ’13 Collection

For Immediate Release

Angie Houck
Darby Communications
angie@darbycommunications.com
828.254.0914 (office)

Red Wing, MN — Jul 9, 2012

Vasque footwear, maker of performance outdoor footwear, is introducing a collection of technical footwear that will prepare the outdoor enthusiast for any adventures on the trail. Following lighter, faster trends in the outdoor industry, this new line offers a lighter weight version of a popular classic, a new light hiker for venturing out on the trail, and the lightest trail runner in their collection thus far.

The number one, best-selling hiking boot from Vasque, the Breeze, is getting a reboot for 2013. Launched in 2004, the original Breeze boot was lightweight and athletically inclined, unlike many of the mid-weight bombers of its time. Quickly the Breeze became one of the most popular hiking boots throughout the US and still is to this day.

For Spring 2013, Vasque is introducing the enhanced Breeze 2.0. Lighter, tougher and more breathable than its predecessor, the Breeze 2.0 is perfectly tuned to the realities of today’s hiking trends where lighter loads and a faster pace rule the trail. With the combination of the Dual Density EVA and the newly designed wishbone Molded TPU Plate midsole, hikers are ensured ample torsional stability and comfort for moments when the trail gets tricky.  Vasque also included an improved rubber toe cap for added durability at the front of the boot. Available in men’s and women’s specific sizing. MSRP $159.99 Gore-tex® and $139.99 non- Gore-tex®

Sleek, sophisticated and performance built, the Venturist is part of the new Venture category from Vasque.  Crafted around Vasque’s top of the line performance last, the Immerse 360, the Venturist perfectly encompasses the entire foot providing a refined fit for rugged environments.  A molded dual density EVA midsole with a 3mm Flux Foam footbed offers a slow rebound and will conform to your feet once warmed up and worn for a few minutes. Cushioned density in the heel and metatarsal area for comfort combined with a firmer density for stability makes this an ideal shoe for tackling trails and town taverns alike. The low lug height on the outsole allows for full contact with the ground so adventurers never lose traction on the trail. Available in men’s and women’s specific sizing in multiple colorways. MSRP $109.99

Vasque’s newest addition to the trail running category, the Pendulum, offers a compromise between minimalism and traditional trail runners. Like a more minimally-minded shoe, the Pendulum keeps the foot close to the ground and optimally positioned for natural forefoot strike. At the same time, an EVA midsole and TPU plate protect the runner from the occasional heel strike or wayward stone. A bonded upper minimizes hotspots while a toothy outsole maximizes miles over sketchy terrain. A 6mm drop keeps the heel closer to the ground and, at 10 ounces, the Pendulum is lighter than any other shoe in Vasque’s trail running collection. Available in men’s and women’s specific sizing and multiple, bright colorways. MSRP $109.99.

Hitting stores February 1, 2013, these new styles from Vasque exemplify the company’s dedication to performance-based technical footwear for all types of outdoor enthusiasts. For additional information please contact Angie Houck at angie@darbycommunications.com.

About Vasque

Vasque is a performance based outdoor footwear brand rich in heritage and deeply rooted in the outdoors.  Owned and operated by the Red Wing Shoe Company, Red Wing, MN, the brand was created in 1966 by the company’s chairman; William D Sweasy.  Today, just as Mr. Sweasy did some 45 plus years ago, Vasque understands the outdoors is a state of mind. It is this understanding that motivates Vasque to focus on fit and world-class performance in every purpose-built backpacking, hiking and trail running shoe they create. Vasque’s authentic footwear is designed and built to withstand harsh conditions, rugged wear and the tests of time while delivering the best fit and all-day comfort on the trail.    www.vasque.com