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Ultimate Direction Partners with Darby Communications

August 31, 2021

Media Contact

Contact: Katie Richter
Darby Communications
828.254.0914 o / 716.572.3467 c

Broomfield, CO

Ultimate Direction, inventor of the original hydration pack, proudly announces its partnership with Darby Communications, an Asheville-based PR and Digital Marketing agency specializing in the outdoor, wellness, and mountain lifestyle markets. Adding another brand under the Exxel Outdoors umbrella to its client roster, Darby Communications will provide media relations and PR strategy for Ultimate Direction.


“We are thrilled expand our existing partnership with Darby Communications,” says Zoe Lanterman, Senior Marketing Manager for Sierra Designs and Ultimate Direction. “Having a trusted public relations partner to help us reach our marketing goals is essential, and Darby Communications has always delivered.”


Created by outdoor enthusiasts who invented the hydration pack in 1985, Ultimate Direction designs apparel and hydration accessories that fit and function better than anything else on the market. Aimed to improve performance and enjoyment for all self-propelled adventurers, Ultimate Direction works directly with athletes to test and develop products that can handle the world’s toughest environments.


“We are beyond excited to team up with Ultimate Direction and promote their award-winning hydration packs and active apparel,” states agency founder, Coral Darby. “With our adjacency to the Appalachian Trail and our team of fervent trail enthusiasts, we feel so fortunate to represent one of the best trail related brands in the business.”


Coming Spring 2022, Ultimate Direction will release two brand new trail-specific hydration vests as well as the TrailPro series, a new line of fitness apparel inspired by brand athletes Amelia Boone, Meredith Edwards, and Jason Schlarb. For more information on Ultimate Direction and what’s new for Spring 2022, contact Katie Richter at


Ultimate Direction

Fueling the ambitions of ultra-marathoners, runners, and recreational walkers, Ultimate Direction designs and creates the next generation of hydration solutions to maximize performance wherever your two feet take you. Known for inventing the hydration pack in 1985, Ultimate Direction offers a complete line of innovative hand-helds, water belts, waist packs, backpack hydration, and apparel designed to keep you moving forward with comfort, ease, and superior functionality.


About Darby Communications

Darby Communications is a boutique PR & digital marketing agency serving the outdoor, fitness, and wellness industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and have worked with many of the outdoor and fitness industries’ most respected companies. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, Blyss Running, BRANWYN, FitRankings, Hyland’s, Ignik, Industrial Revolution, Johnson Outdoors, Knog, LifeSaver, Nine Mile, Old Man Mountain, Poppy Hand-Crafted Popcorn, Sierra Designs, Slumberjack, SylvanSport, Tarpestry, and Wildwater. Learn more at or follow on social @darbycomm.