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From Trade Policy to Climate Action, the Outdoor Industry Association (OIA) Outdoor University Program Will Deliver Robust Education at Outdoor Retailer Summer Market

January 20, 2020

Media Contact

Cody Wertz 
Freestone Strategies, LLC 
(303) 518-2112 
codywertz@me.com 

OIA, the title sponsor and education provider of Outdoor + Snow Show, has a packed lineup of Outdoor University education, free to all attendees.

BOULDER, Colo. (January 20, 2020) — Outdoor Industry Association (OIA), the nonprofit trade association for the outdoor industry, today released their full education session lineup for Outdoor + Snow Show 2020. Education topics include the release of the 2019 Participation Report, the introduction of the Climate Action Corps, U.S-China trade war supply chain strategy and other sessions that will help you guide your business.

“As an industry, we face big issues like climate change, trade wars and declining outdoor participation,” said Nora Stowell, OIA’s board chair. “OIA’s role is to support our members by developing research, programs and education that help guide the industry to take collective action and create meaningful change for your business and the planet.”

Key OIA education sessions at Outdoor + Snow Show include the following:   

OUTDOOR + SNOW SHOW KICKOFF BREAKFAST: BUSINESS AS A FORCE FOR (CLIMATE) GOOD

Presented by SIA and OIA

Day 1, Wednesday, Jan. 29, 7 – 8:45 a.m., Colorado Convention Center (MR 401)

Please join us to officially kick off the Outdoor + Snow Show 2020. At this year’s Kickoff Breakfast, we want to use this opportunity to mobilize our industry on the most pressing environmental issue of our time: climate change. With the latest U.N. climate report clearly stating that “deeper and faster cuts are now required” to avoid the worst impacts of climate change, it’s clear that as an industry with so much at stake, we have to act in a meaningful and ambitious way.

We need urgent action to address the climate challenge ahead of us, and we won’t get there without courageous business leaders stepping up. At this year’s Kickoff Breakfast, we’ve assembled a group of executives who are exhibiting this bold leadership – to discuss their commitment to lead on climate change and to outline achievable strategies that every business can act on right now. Join SIA, OIA and NSAA for an inspiring conversation and clear direction on how you and your company can effect change.

Moderator: Kate Williams, CEO 1% for the Planet

Presenters: Nancy Hirshberg, former VP of Natural Resources, Stonyfield Farm, now Chief Catalyst Hirshberg Strategic; Tim Bantle, Global GM Urban Exploration and Mountain Lifestyle, The North Face; Tyler LaMotte, Chief Brand Officer, Jackson Hole Mountain Resort

OIA Industry Lunches 

Days 1-3, Wednesday – Friday, Jan. 29 – 31, 12 – 1:30 p.m.

Day 1, Wednesday, Jan. 29

Colorado Convention Center (MR 406)

OIA INDUSTRY LUNCH: IS AMERICA BECOMING AN INDOOR NATION? THE NEED FOR A MOVEMENT TO GET AMERICANS OUTSIDE

Join the Outdoor Foundation for the launch of the 2019 Outdoor Participation Report, a discussion about the trends in outdoor participation and the opportunities and challenges we are facing together in getting our youth thriving outside. Humans are becoming an indoor species, and our innate connection to nature is eroding, but the outdoor industry is well positioned to change that growing trend. Come learn how you and your company can help everyone thrive outside.

Presenters: Lise Aangeenbrug, Outdoor Foundation; Ben Steele, REI; Jeff Bellows, Blue Cross Blue Shield; Shanelle Smith Whigham, The Trust for Public Land

Moderator: Aaron Reuben, Freelance Science Writer, Outside Magazine Contributor, Duke University

*Please note that box lunches will be first come, first served. 

Sponsored by: Hydro Flask and Fjallraven

Day 2, Thursday, Jan. 30 

Colorado Convention Center (MR 406)

CLIMATE ACTION IS NOT A SPECTATOR SPORT: THE RISKS OF COMPLACENCY AND THE OPPORTUNITY FOR OUTDOOR INDUSTRY LEADERSHIP

Join industry leaders, climate experts, OIA and partners for an introduction to the Climate Action Corps. Hear why smart companies are joining and how you can take part. The outdoor experience is under threat, our supply chains are at risk and your customers and employees want to know: what are you doing about climate change? There’s a lot of confusion around what corporate climate action should look like, but this much is clear: We have about 10 years to reverse the worst impacts of climate change. It’s not a solo mission, and every outdoor company needs to take action. But developing an ambitious climate strategy with limited resources can feel overwhelming. That’s why OIA is developing a road map for outdoor industry collective action that will equip your company to be a part of the climate solution and enable our industry to show unprecedented leadership.

Presenters: Amy Horton, Outdoor Industry Association; Matt Thurston, REI; Jonathan Cedar, BioLite; Cam Brensinger, NEMO Equipment

Moderator: Deborah Williams, Outdoor Industry Association

*Please note that box lunches will be first come, first served. 

Sponsored by: bluesign

Day 3, Friday, Jan. 31 

The Camp, Colorado Convention Center Show Floor

BUILDING THE OUTDOOR INDUSTRY EMPLOYMENT PIPELINE: STRONGER, BETTER, SMARTER!

Unlike many industries, working in the outdoor industry does not require a specialized degree or continuing education credits. However, as the outdoor industry’s $887 billion economic impact continues to grow and elevate the profile and popularity of the industry, there is an increasing need for tailored workforce development and professional education opportunities. Many programs and certificates are available to support an informed workforce and a strong talent pipeline and to help address issues around accessibility, diversity, equity and inclusion. This panel will address the current state and future vision of outdoor industry education from innovative university degree and certificate programs to leadership training programs and mentorship.

Panelists: Kristen Freaney, Outdoor Industry Association; Emily Newman, Camber Outdoors; Andrew Deceuster, Utah State University, Annelise Loevlie, Icelantic Skis; Kim Miller, Scarpa

Moderator: Nathan Fey, Colorado Governors Office of Outdoor Recreation Industry

Sponsored by: YRC Freight

*Please note that box lunches will be first come, first served. 

Click here to see the full lineup of OIA education at Outdoor + Snow Show 2020.

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About Outdoor Industry Association  

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves over 1300 manufacturer, supplier, sales representative, and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org or call 303.444.3353.  

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