The Trailroc Series from inov‑8

For Immediate Release

Marketing Contact:Nicole Leonardo
508-480-8856 –

Jun 21, 2012

Natural running company, inov-8, introduces Trailroc™, a new range of trail running shoes designed specifically for running on loose, rugged and eroded trails. With three different options of varying cushioning, protection and differential, there is a new Trailroc™ shoe for every trail runner’s need.

Designed to protect
inov-8 shoes offer a range of cushioning and differential (the difference in height between the heel and forefoot) named Shoc-Zone™ so that runners can choose the shoe most appropriate to their style and transition down the Shoc-Zone™ to a more natural style of running.
There are three shoes in the Trailroc™ range, each with varying levels of cushioning and differential. So whether its a 5k sprint trail race or the Leadville 100, whether the user has a natural running style, or prefers more protection, there is a Trailroc™ for every trail runner.

Trailroc™ 255 – Shoc-Zone™ 2 – 6mm differential
Trailroc™ 245 – Shoc-Zone™ 1 – 3mm differential
Trailroc™ 235 – Shoc-Zone™ ZERO – 0mm differential

Designed to grip
The Trailroc™ sole has been optimised for the loose, rugged and eroded terrain of the trails. It has been divided into three areas with different compounds and cleat sizes depending on how each section is used when running.
Endurance rubber and larger cleats are used in the highest wear areas. A hard, sticky rubber compound and large cleats are used on the outer sections, the areas used for grip and stability. The toe and inner arch are made up of soft sticky rubber and smaller cleats to bite through the top terrain into the hard base below.

inov-8, believes in natural running, a running style which is similar to running barefoot. Based in County Durham, UK, inov-8 started in 2003 with a shoe for running in the mountains. It was designed to combine grip and protection with a natural feel.
inov-8 now offers a wide range of shoes, clothing and backpacks for all forms of running, fast hiking and fitness. All inov-8 products are designed to be lightweight, minimal and functional for the serious athlete.