The Face of Fishing & Boating Has Changed
For Immediate Release
Kristen Casavale, Brunner, firstname.lastname@example.org; office: 412-995-9597; mobile: 724-816-3197
Shari Boyle, Brunner, email@example.com; office: 412-995-9677; mobile: 412-580-3432
Elizabeth Bender, RBFF, firstname.lastname@example.org; office: 703-519-6917; mobile: 678-428-2624
The Face of Fishing & Boating Has Changed New Study Shows Women & Youth Driving Growth; Opportunity Wide Open to Connect with Multi-Generational Families and Multi-Cultural Audiences
WHAT: A new study by the Recreational Boating & Fishing Foundation (RBFF) and The Outdoor Foundation reveals fishing and boating are among the most important ‘gateway’ activities that often lead people, especially youth, to pursue other recreation experiences. For the first time in several years – fishing gained more participants than it lost – largely due to women taking up the sport. Females and young children added the most new participants, showing unprecedented interest in this once male-dominated sport. RBFF is working to attract new consumer segments (multi-generational families and multi-cultural audiences) to these outdoor activities, and exploring what needs to be done to engage them differently than in the past.
WHO: Leslie Nagao, Take Me Fishing™ Outdoor Engagement Panelist
WHEN: Saturday, August 4, 2012; 7-9 a.m. Interviews with Leslie can be scheduled immediately following the panel discussion or any other day of the convention after 11 a.m.
WHERE: Outdoor Retailer Summer Market OIA Outdoor University Education Session: Multi-Activity Experiences Driving Outdoor Engagement Marriott Salon D
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign.