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The Channel Mastery Podcast Announces Seasonal Partnership with Snowsports Industries of America

November 7, 2019

Media Contact

Verde Brand Communications
Julie Evans

Durango, Colo.

The Channel Mastery Podcast is thrilled to announce a seasonal partnership with Snowsports Industries of America (SIA) through March 2020. Through this time, SIA will be the co-presenting sponsor, along with Verde Brand Communications.

Channel Mastery is a specialty market-specific podcast created to help business and brand leaders navigate the changes in product and content distribution as today’s omnichannel consumer continues to evolve. In addition to the special SIA-presented shows, SIA will also be sharing other relevant Channel Mastery episodes with their network of specialty snow sports retailers, brand leaders, sales reps, non-profits, athletes and ambassadors.

“SIA is committed to delivering best-in-class education to our members about our changing marketplace, and we’re very excited about partnering with Kristin on this podcast series,” said Maria McNulty, SIA’s COO. “With her deep retail experience and broad industry knowledge, our members will gain a business edge, delivered in a way that meets their busy lifestyles.”

Channel Mastery was founded two years ago as Carpenter searched for specialty-business resources to help Verde’s clients navigate the changes in how consumers researched, engaged with and bought from brands. Every season, the specialty audience of the podcast grows, and along with it, the demand for more resources. To meet this demand, Channel Mastery will be launching additional resources and trainings in 2020.

“Verde launched the Channel Mastery podcast to level the playing field for specialty brands and retailers as they compete with big retail and giant marketplaces for the attention of today’s connected consumers,” Carpenter said. “We are absolutely thrilled to bring special episodes directly to snow sports brands and retailers in this series.”

Episode #106 kicked off the new SIA podcast partnership, welcoming Jen Gurecki, the CEO and founder of Coalition Snow and the Editor in Chief of Sisu Magazine. The second episode features Annelise Loevlie, CEO of Icelantic Skis. More episodes are planned for the coming season, featuring prominent reps, retailers, and other industry leaders.

Channel Mastery will also be launching monthly episodes specifically for the audience of SNEWS, and continues to provide episodes produced in tandem with Bicycle Retailer & Industry News.

About Channel Mastery
Channel Mastery is produced by Verde Brand Communications, and is dedicated to providing insights, resources and actionable strategies for specialty brand and retail leaders committed to staying remarkable to today’s connected consumers. New episodes drop every week, offering best-in-class tools, strategies, and tactics for multichannel mastery straight from the experts to your earbuds. Listen, share, and subscribe today!

About Snowsports Industries America
Founded in 1954 and based in Park City, UT, Snowsports Industries America is a non-profit, member-owned trade association representing the winter industry including, suppliers, retailers, sales reps and resorts. We provide value to our members through continuous education, insightful research, and events that drive business, while addressing pressing issues that face our industry. We are United By Winter. For more information and to become a member, visit: